Philippines led online gaming search demand in September, says Blask
Blask reports Philippines up 87% year‑on‑year in Sept; Brazil fell amid market shutdown
Key Takeaways
- The Philippines led global online gaming search demand in September 2026, according to Blask.
- The Philippines' Blask Index rose 87% year‑on‑year and 8% month‑on‑month in September.
- Brazil's Blask Index fell 9% month‑on‑month and 31% year‑on‑year in September amid early stages of a market shutdown.
- Brazil retained the larger projected revenues: its CEB was 53% higher than the Philippines and licensed operators represented 97% of Brazil's projected revenues.
The Philippines became the market with the highest online gaming search demand in September 2026, overtaking Brazil and India, according to analytics platform Blask. Blask said the Philippines' Blask Index rose 87% year‑on‑year in September and increased 8% versus August.
Key data from the report
Blask described the move as a shift after eight months in which the Philippines had trailed Brazil. Brazil's Blask Index fell 9% month‑on‑month in September and 31% year‑on‑year. Blask characterises its index as a measure of consumer interest in online gaming brands, not of actual spend or gross gaming revenue (GGR). The platform uses public data and monitors more than 100 markets.
Projected revenues and brand concentration
Despite leading search demand, Brazil remained the largest market by projected revenues. Brazil's competitive earnings base (CEB) was 53% higher than the Philippines' in September. Blask also reported that licensed operators accounted for 97% of projected revenues in Brazil versus 62% in the Philippines. Three brands —PlayTime, Casino Plus and BingoPlus— concentrated more than half of search demand in the Philippines during September.
Regulatory context in Brazil
The September results coincided with regulatory changes in Brazil. The Brazilian Government issued on 25 September 2026 a provisional measure that bans online betting and gaming operations, including previously authorised ones. The measure blocked new deposits and required licensed sites and apps to cease operating from 6 October 2026. Blask cautioned that its September data capture the Philippines' rise during the early stages of the Brazilian shutdown, before the full impact on monthly searches was reflected.
"The index measures brand search demand, not spend or GGR," Blask said about the nature of the Blask Index.
Emilio Navarro, Corresponsal de tecnología del sector.
Frequently Asked Questions
What does the Blask Index measure?
The Blask Index measures online search demand for gaming brands; it does not measure actual consumer spend or gross gaming revenue. Blask builds the index from public data and monitors more than 100 markets to estimate consumer interest.
How much did search demand in the Philippines rise in September 2026?
Search demand in the Philippines rose 87% year‑on‑year and 8% versus August 2026, according to Blask's September data.
Why did Brazil fall in the September ranking?
Brazil's Blask Index fell 9% month‑on‑month and 31% year‑on‑year in September, partly during the early stages of the market closure after the Brazilian Government issued a provisional measure on 25 September 2026.
How concentrated was search demand in the Philippines?
Three brands —PlayTime, Casino Plus and BingoPlus— accounted for more than half of search demand in the Philippines during September 2026.
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About the author
Emilio Navarro
Industry Technology Correspondent
Emilio Navarro covers the cross-cutting technology and business of iGaming — platforms, data and AI, compliance tooling, affiliate marketing, financial results, and the stories that fit no single rubric. The reports open with the announcement, cite vendors and figures exactly as published, and keep a healthy distance from press-release language. When a supplier unveils a new engine or the advertising rulebook changes, Emilio Navarro reports what genuinely changes.
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