Report 2025: bingo customer profile in Spain shows higher female presence
The 2025 Juego y Sociedad report finds 10.4% visited bingo; women lead participation
Key Takeaways
- 10.4% of the Spanish population recalled going to a bingo in 2025, down from 11% in 2024 but up from 6.1% in 2021.
- Women recorded 11.1% participation in 2025 versus 9.6% for men, reversing the 2021 relationship.
- The 55–64 age group was the most participative in 2025 at 14.7%, down from 18.4% in 2024.
- Visits are mostly occasional: 61.8% attend once a year and only 2% attend weekly.
The Juego y Sociedad report records that in 2025 10.4% of the Spanish population remembers having gone to a bingo during the year, down from 11% in 2024. The study also shows higher female participation, with a rate of 11.1% versus 9.6% for men, and attendance concentrated in the 55 to 64 age group. The full report is published by the research series [Juego y Sociedad](/news).
Overall profile and gender differential
The document compiling 2025 data shows an overall participation of 10.4% of the population recalling a bingo visit. The percentage fell from 11% in 2024 but remains a recovery compared with 2021, when the figure was 6.1%.
The distribution by sex reverses the relationship observed in 2021: in 2025 women recorded a rate of 11,1%, higher than the 9,6% for men. In 2021 the percentages were 6.6% for men and 5.6% for women, according to the series included in the report.
Participation by age
The 55 to 64 years age group recorded the highest rate in 2025 at 14.7%, although that figure falls from 18.4% in 2024. They are followed by people aged 65 to 75 years at 12%, and the 45 to 54 years bracket at 9.7%.
Among younger cohorts, 9% of people aged 25 to 34 years reported having gone to a bingo, 8.8% corresponded to those aged 35 to 44 years, and the 18 to 24 years bracket stood at 6.3%, below the 8% recorded in 2024. These percentages show greater incidence among older age segments, especially between 55 and 64 years, with year-on-year variations.
Socioeconomic status and nationality
Classification by socioeconomic status shows similar values in the middle and high segments: 11,4% in middle-middle, 11,3% in middle-high and 11,1% in high for 2025. The middle-low segment recorded 8,2%, and the low status reached 3,2%. The report warns that the low-status series experiences fluctuations, including 0% in 2023, so its variations should be interpreted with caution.
By nationality, 10,6% of Spanish nationals recalled having gone to a bingo in 2025, versus 7,1% of non-Spanish residents. The non-Spanish resident category showed pronounced swings in the analysed period, from 0,5% in 2022 to 12,6% in 2024.
Frequency of visits
Visit frequency confirms that most participation is sporadic: among those who went to a bingo, 61,8% stated they went once a year, versus 57,4% in 2024. Another 26,8% said they almost never went. Monthly visits accounted for 6,5%, and 2,9% went every two or three weeks. The cohort attending weekly fell to 2%, from 6,7% in 2024.
2021–2025 trend and methodological note
The share of the population that recalled having been to a bingo rose from 6,1% in 2021 to 10,4% in 2025, with a peak in 2024 of 11%. The report highlights the relative weight of older age segments, increased female participation and the predominance of occasional visits.
The methodological note specifies that participation percentages indicate the share of each population segment that remembers having gone to a bingo, and do not represent the percentage distribution of total customers. It also warns that series for small segments can show large annual swings due to sample size.
Originally published in Sector del Juego, the report provides the complete series from 2021 to 2025 for refined interannual comparisons.
Frequently Asked Questions
What percentage of the Spanish population recalls having gone to a bingo in 2025?
10.4% of the Spanish population recalls having gone to a bingo during 2025. The report contrasts this with 11% in 2024 and 6.1% in 2021.
How does participation differ between men and women in bingo?
In 2025 women had a participation rate of 11.1%, higher than the 9.6% for men. In 2021 the relationship was reversed, with 6.6% for men and 5.6% for women.
Which age groups are most common among bingo visitors according to the study?
The 55 to 64 age group was the most common in 2025 at 14.7%, followed by 65 to 75 at 12% and 45 to 54 at 9.7%.
How frequently do bingo attendees go to venues?
Among those who visited a bingo in 2025, 61.8% went once a year and 26.8% almost never; 6.5% went monthly and only 2% weekly.
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About the author
Gonzalo Marín
Industry Deals Correspondent
Gonzalo Marín covers the corporate deal flow of gambling — operator strategy, M&A, regulated-market entries, and product launches. The reports open with the transaction, cite companies, valuations, and jurisdictions exactly as released, and keep the announcement apart from its actual effect. When a Latin American operator raises capital or a European brand lands in the region, Gonzalo Marín reports who signs, for how much, and on what terms.
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