SOFTSWISS Prepares to Unveil 2027 iGaming Trends Report at SBC Lisbon

SOFTSWISS will present the 2027 iGaming Trends Report—its most comprehensive annual analysis to date—on 29 September 2026 at SBC Summit Lisbon. Developed in partnership with WorldGaming (formerly Clarion), the report features survey data from over 500 experts, includes case studies from Tier-1 operators, and introduces a new chapter benchmarking iGaming’s evolution alongside other major digital sectors.

SOFTSWISS 2027 iGaming Trends Report: Scale and Scope

The fifth edition of the iGaming Trends Report marks a turning point in the sector’s analytical landscape. For the first time, the report covers not just the iGaming vertical but its positioning within the broader digital economy. Data from more than 480,000 media headlines and survey responses from over 500 professionals inform its findings. Amazon Web Services (AWS), H2 Gambling Capital, and Pentasia appear as contributors, providing insights into AI in compliance, market sizing, and workforce trends respectively. According to SOFTSWISS, the iGaming industry now ranks fourth by market size, trailing only e-commerce, sports, and film when measured by growth, regulatory impact, and digital maturity.

New Cross-Industry Perspectives and Strategic Questions

The 2027 report broadens its lens, delivering comparative analysis across sectors including e-commerce, crypto, and streaming. The 'Beyond iGaming' chapter presents benchmarking and operational lessons relevant for operators and suppliers in all highly regulated, tech-driven markets. The report examines strategic issues such as:

• The role of regulated iGaming as an economic contributor
• Balancing responsible gambling with commercial performance
• How licensing frameworks and RG practices can be turned into sources of competitive advantage
• iGaming’s place within the expanding digital ecosystem

"As a strategic partner, we aim to help businesses navigate next steps with deeper insights and adaptation paths," said Alexandra Kavelich, Deputy CMO at SOFTSWISS.

Data Foundations: Methodology and Contributor Highlights

Research for the 2027 edition was expanded, with the number of professionals surveyed and headlines analysed nearly doubled versus prior years. The analysis brings in regional outlooks from WorldGaming’s ICE, iGB, and GGB brands. AWS contributed views on AI deployment for compliance, fraud detection, player personalisation, and customer support. H2 Gambling Capital provided exclusive market sizing and forecasting; workforce analytics were sourced from Pentasia.

"Understanding both the global picture and the nuances of specific regions matters. We have seen cases when local leadership only bought businesses a market share. That is the perspective WorldGaming brings," stated Robin Harrison, Global Content Director B2B at WorldGaming.

Industry Benchmarks, Market Case Studies, and Download Milestone

SOFTSWISS’s Trends Report has recorded over 32,000 downloads since its 2022 launch, signalling growing influence as a reference point for b2b sector strategy. The fifth edition features:

• Regional trend analysis and five-year market outlook from WorldGaming
• In-depth AI applications and operational impacts from AWS
• Updated market projections from H2 Gambling Capital
• Talent market intelligence by Pentasia, covering hiring trends and talent retention
• Comparative data contrasting iGaming’s growth trajectory with leading digital verticals

Tier-1 case studies highlight complex market entries, regulatory adaptation, and operational scale achieved by major operators. These provide context for new entrants and mature providers exploring cross-border expansion or deeper regulatory engagement.

2027 iGaming Trends Report at SBC Summit Lisbon: Schedule and Access

The industry debut of the 2027 iGaming Trends Report will take place at the SOFTSWISS stand (B501) during SBC Summit Lisbon 2026. On 29 September, SOFTSWISS will host a panel discussion—“2027 iGaming Trends Report | Five Years of iGaming: Which Trends Endured, Which Faded, and What Comes Next?”—where key findings will be discussed before a live audience. Notification requests are available for those wishing to be alerted upon the publication’s release.

Looking Beyond 2027: Sector Maturity and Competitive Dynamics

Stakeholders across b2b, casino, and digital entertainment spaces are likely to use the new report as a benchmarking resource for strategic planning. SOFTSWISS and WorldGaming’s broadened analytical approach underlines that nuanced regional understanding and compliance-driven advantage are essential as regulatory complexity increases worldwide. The 2027 report positions itself as both a historical ledger of iGaming’s ascent and a playbook for competitive differentiation in the years ahead.