SOFTSWISS to Lead Panel on iGaming Trends at SBC Summit Lisbon
A panel of experts will analyze five years of changes in iGaming in Lisbon, highlighting which trends have faded, which have solidified, and the priorities for operators heading into 2027.
Key Takeaways
- SOFTSWISS will lead a panel at SBC Summit Lisbon to analyze five years of iGaming trends.
- The panel will gather experts from Amazon Web Services, BGaming, Maybets, and SOFTSWISS.
- Artificial intelligence, regulation, and localization are the dominant trends projected for 2027.
- Operators can access the new annual iGaming Trends Report from SOFTSWISS after the event.
SOFTSWISS will organize a specialized panel at the SBC Summit Lisbon to analyze the evolution of iGaming trends over the past five years and anticipate the main focus areas for companies in the sector looking towards 2027. The event, scheduled for September 29 at the FEIRA INTERNACIONAL DE LISBOA & MEO ARENA, will bring together representatives from technology providers, operators, and media to discuss which trends remain relevant and which have lost significance.
2027 SOFTSWISS iGaming Trends Report Panel: Context and Participants
The panel, titled "2027 SOFTSWISS iGaming Trends Report | Five Years of iGaming: Which Trends Consolidated, Which Disappeared, and What Comes Next," will feature Serhii Avramchuk from Amazon Web Services, Denis Romanovskiy (Chief AI Officer at SOFTSWISS), Kate Puteiko (CMO of BGaming), and Aggrey Sayi (CEO of Maybets), moderated by Elliott Gotkine, an award-winning journalist and former correspondent for CNN and Bloomberg.
The discussion will draw inspiration from the five editions of the iGaming Trends Report developed by SOFTSWISS, providing a retrospective and current perspective on the most significant industry changes. According to Denis Romanovskiy, "this panel is a unique opportunity to reflect on recent changes and, importantly, to discuss where operators should be looking as they plan for 2027."
From Wearable Betting and NFTs to Artificial Intelligence and Regulation
Five years ago, industry discussions focused on betting through wearable devices, non-fungible tokens (NFTs), and the integration of the metaverse. In 2026, the conversation revolves around artificial intelligence, regulation, trust, localization, and emerging markets. This shift reflects a fundamental transformation of operators' priorities.
Artificial intelligence has moved from a futuristic concept to a tool with practical applications in the daily operations of operators and providers. "The discussion has advanced from what technology could achieve to the areas where it truly generates value today," emphasized Romanovskiy.
What iGaming Trends Remain Relevant in 2027
The panel will delve into which technological and market trends have stood the test of time and which have been relegated. The following axes will also be discussed during the session:
- Stricter regulations and their impact on business strategies
- The increasing relevance of localization for capturing regional audiences
- User trust as a central element in operator selection
- Expansion into emerging markets and the associated challenges
Panelists will share real cases and analyses on how regulatory changes and the evolution of artificial intelligence are influencing decision-making at the executive level.
What Opportunities are Anticipated for iGaming Operators
The look towards 2027 is marked by the search for new business opportunities within an increasingly regulated and competitive environment. The panel will provide practical recommendations on how operators can adapt, highlighting the need to invest in advanced technological solutions, comprehend local regulations, and strengthen audience trust.
According to the organization, the shared information will allow attendees to anticipate key iGaming trends and adjust their strategies in line with future market demands.
The launch of the fifth edition of the SOFTSWISS iGaming Trends Report will coincide with this panel, and interested operators can request a notification to access the complete report once it becomes available.
Trends Panel: Global Vision, Actionable Analysis
The session at SBC Summit Lisbon aims to provide a global vision on the state and evolution of trends in iGaming, integrating opinions from key players in the value chain: technology providers, operators, gaming studios, and specialized media. The interaction among these profiles will offer actionable analysis to adjust strategic priorities for the coming years.
More information on regulatory trends in iGaming and industry news is available for professionals interested in following the evolution of these topics.
Frequently Asked Questions
When and where will the SOFTSWISS iGaming Trends Panel take place?
The panel will take place on September 29 at the FEIRA INTERNACIONAL DE LISBOA & MEO ARENA during the SBC Summit Lisbon, from 16:10 to 16:50.
What topics will be covered in the SOFTSWISS iGaming Trends Panel?
The session will cover the evolution of trends such as artificial intelligence, regulation, trust, localization, and emerging markets, as well as future priorities for operators.
Who are the featured participants in the panel?
The panel will include Serhii Avramchuk (Amazon Web Services), Denis Romanovskiy (SOFTSWISS), Kate Puteiko (BGaming), Aggrey Sayi (Maybets) and will be moderated by Elliott Gotkine.
How can operators access the SOFTSWISS iGaming Trends Report?
The report will be published on September 29; professionals can request a notification to download it once available.
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About the author
Gonzalo Marín
Industry Deals Correspondent
Gonzalo Marín covers the corporate deal flow of gambling — operator strategy, M&A, regulated-market entries, and product launches. The reports open with the transaction, cite companies, valuations, and jurisdictions exactly as released, and keep the announcement apart from its actual effect. When a Latin American operator raises capital or a European brand lands in the region, Gonzalo Marín reports who signs, for how much, and on what terms.
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