SOFTSWISS to Present iGaming Trends Panel at SBC Summit Lisbon 2027

SOFTSWISS will host a panel at SBC Summit Lisbon 2027 focusing on five years of change in the iGaming sector, with experts discussing which trends have had lasting impact and which have faded. The session is grounded in insights from five editions of the SOFTSWISS iGaming Trends Report and is scheduled for 29 September at FEIRA INTERNACIONAL DE LISBOA & MEO ARENA. Operators attending can expect a pragmatic review of historic and current trends, with guidance on shaping future strategies.

Focus on the iGaming Trends Report: Five Years Analyzed

The panel discussion, titled “2027 SOFTSWISS iGaming Trends Report | Five Years of iGaming: Which Trends Endured, Which Faded, and What Comes Next,” draws on data and analysis from five years of industry reporting by SOFTSWISS. The session will address questions operators routinely face: which innovations demonstrate lasting value, and how should current priorities adjust for the evolving landscape? Five years ago, trends like wearable betting, NFTs, and the metaverse featured prominently in industry discussions. Today, the conversation has shifted towards AI integration, regulatory changes, trust, market localisation, and expansion into emerging jurisdictions.

The release of the fifth SOFTSWISS iGaming Trends Report at SBC Summit underscores this focus, providing operators with up-to-date market intelligence ahead of the panel. The report will be available to download following the session on 29 September, offering further depth to the topics raised by the speakers.

Panel Structure and Participating Experts

The panel brings together perspectives from across the industry supply chain:

• Serhii Avramchuk, Principal Account Industry Manager at Amazon Web Services
• Denis Romanovskiy, Chief AI Officer at SOFTSWISS
• Kate Puteiko, CMO at BGaming
• Aggrey Sayi, CEO at Maybets
• Moderated by Elliott Gotkine, Emmy-winning journalist and former CNN and Bloomberg correspondent

Each panelist will contribute from the standpoint of technology provision, product development, operator experience, and sector media. Denis Romanovskiy of SOFTSWISS has highlighted the evolution of the sector, stating:

"This panel is a chance to look back at those shifts and, more importantly, discuss what operators should be watching as they plan for 2027." — Denis Romanovskiy, Chief AI Officer, SOFTSWISS

With this diverse representation, the panel aims to translate general trends into actionable insights for operators and platform providers.

iGaming Trends and Operator Priorities for 2027

A core focus will be the shift in industry priorities:

• Enduring trends: AI is central, with the discourse now focused on application and operational value rather than theory. Regulatory discipline and building player trust have become integral to business strategy, with regulation imposing new compliance and localisation obligations.
• Fading trends: Concepts like NFTs, the metaverse, and wearable betting devices—widely discussed five years ago—are now less central to operator roadmaps.
• Emerging priorities: With new markets opening and existing ones tightening oversight, operators are increasingly concentrating on localisation and expansion strategies, often in collaboration with third-party technology and content suppliers.

What the Panel Offers Operators and Stakeholders

Presenting both retrospective and prospective perspectives, the panel is designed to support:

• Strategic planning for operators evaluating new technologies and markets
• Product teams assessing which innovations merit ongoing investment
• B2B suppliers deciding how to align offerings with operator demand
• Stakeholders tracking the evolution from hype-driven trends to those grounded in measurable ROI

By aggregating insights from multiple disciplines and company types, the panel offers a multidimensional overview relevant to executives, commercial strategists, and compliance leads.

Event Logistics and Report Release

The panel will take place on 29 September, from 16:10 to 16:50, at the FEIRA INTERNACIONAL DE LISBOA & MEO ARENA—one of the main venues for events on the iGaming conference calendar. SOFTSWISS will publish the full fifth edition of its iGaming Trends Report on the same day, enabling attendees to follow up with comprehensive data and forecasts underpinning the panel’s assessment of market trends.

Stakeholders interested in early access to the report can opt-in for notifications from SOFTSWISS. This combined approach—expert panel plus downloadable market analysis—offers industry professionals the tools needed to navigate the rapidly changing iGaming environment through 2027 and beyond.