Spillemyndigheden: gambling consumption in Denmark rises 22.1% in September 2026
Growth led by sports betting and online casino, with player-protection metrics reported
Key Takeaways
- Spillemyndigheden recorded a 22.1% increase in total gambling consumption in Denmark in September 2026 versus September 2025.
- Sports betting was the primary driver with a 64.6% year-on-year increase in September 2026.
- Online casino consumption rose 17.9%, while slot machines fell 1.0% and land-based casinos increased 8.1%.
- The monthly report includes ROFUS and StopSpillet metrics to monitor self-exclusion and demand for support.
Spillemyndigheden reported that total gambling consumption in Denmark, adjusted for GDP development, rose 22.1% in September 2026 versus the same month a year earlier, according to the monthly statistical survey published on 11 November 2026. The increase was driven mainly by sports betting, which recorded a 64.6% year-on-year rise.
Results by segment
The breakdown by verticals shows clear differences between digital and land-based channels. The sports betting sector posted the largest growth with 64.6% year-on-year consumption. The online casino recorded an increase of 17.9%. In physical channels, slot machines had a slight contraction of 1.0%, land-based bingo grew 3.2%, and traditional bricks-and-mortar casinos increased 8.1%.
The figures cited by Spillemyndigheden are adjusted for GDP development to provide a more homogeneous comparison between periods.
Player protection and monitoring
Spillemyndigheden’s monthly publication includes player-protection metrics. The report incorporates data from the Register of Voluntarily Excluded Players (ROFUS) and activity on the StopSpillet helpline for problem gambling. These records allow the authority to monitor self-exclusion trends and the demand for support from the telephone helpline and associated resources.
"The monthly statistical series combines commercial monitoring with safety indicators to maintain a balanced view of the market," Spillemyndigheden said in the release.
Context and data access
Continuity in the monthly statistics reinforces transparency in the Danish regulatory framework and helps [operators](/b2b), [compliance officers](/regulation) and regulators compare consumption and protection indicators. The report is a reference for those analysing the evolution of the national market and its comparison with the European context in digital consumption and live betting.
The data were published by Spillemyndigheden on 11 November 2026 and cover performance in September 2026, with all figures expressed as year-on-year percentage changes.
Frequently Asked Questions
How much did total gambling consumption in Denmark increase in September 2026?
Total gambling consumption in Denmark increased by 22.1% in September 2026 compared with September 2025, adjusted for GDP, according to Spillemyndigheden’s monthly survey.
Which segment drove the market growth in September 2026?
Sports betting drove the growth, recording a 64.6% year-on-year increase in September 2026, as reported in Spillemyndigheden’s monthly statistical survey.
How did online gambling perform relative to land-based channels that month?
Online casino consumption rose 17.9% in September 2026; slot machines declined by 1.0%, land-based bingo increased 3.2%, and traditional casinos grew 8.1%.
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About the author
Gonzalo Marín
Industry Deals Correspondent
Gonzalo Marín covers the corporate deal flow of gambling — operator strategy, M&A, regulated-market entries, and product launches. The reports open with the transaction, cite companies, valuations, and jurisdictions exactly as released, and keep the announcement apart from its actual effect. When a Latin American operator raises capital or a European brand lands in the region, Gonzalo Marín reports who signs, for how much, and on what terms.
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