The 2027 iGaming Trends Report by SOFTSWISS to be Unveiled in Two Weeks

SOFTSWISS will officially announce the 2027 iGaming Trends Report on September 29 at the SBC Summit Lisbon. This fifth edition incorporates the largest volume of analysis to date and, for the first time, compares iGaming against other digital sectors, integrating insights from companies such as Amazon Web Services. The report includes the opinions of over 500 professionals and analyses 480,000 media headlines, providing a broad view of the sector's maturity, growth, regulatory burden, and positioning within the digital economy.

2027 iGaming Trends Report: Thematic and Methodological Expansion

The primary focus of the 2027 iGaming Trends Report by SOFTSWISS is to document how the sector has reached fourth place in terms of market size and digital advancement, only surpassed by e-commerce, sports, and the film industry. This year, the report broadens its analytical focus with a cross-sectional chapter comparing iGaming with e-commerce, cryptocurrencies, streaming, and other digital sectors. For the first time, external contributors from tech companies such as Amazon Web Services provide insights on applications of artificial intelligence for compliance, fraud prevention, and personalisation.

The methodology relies on:

• Surveys of over 500 industry professionals
• Analysis of over 480,000 press headlines to identify narrative and perception shifts
• Case studies from leading operators and market expansion

"As a strategic partner, our goal is to offer deeper pathways for adaptation and understanding for companies," stated Alexandra Kavelich, Deputy CMO at SOFTSWISS.

Key Market Questions Heading into 2027

The report addresses key questions for the industry:

• How can regulated gambling become an economic driver?
• Are responsibility and commercial performance compatible, or antagonistic?
• To what extent do regulation and responsible gambling constitute tangible competitive advantages?
• What is the role of iGaming in the global digital economy?

Collaboration with WorldGaming (formerly Clarion) provides a detailed regional view, utilising its ICE, iGB, and GGB platforms.

"Experience shows that local leadership only buys market share in the short term. Deep regional knowledge is crucial," asserts Robin Harrison, Global Content Director B2B at WorldGaming (ex Clarion).

Incentives and New Perspectives: Trend Analysis and Benchmarking

The study presents inter-sectoral benchmarking, comparing metrics and milestones of iGaming with established digital sectors. It incorporates key elements such as:

• Regional insights and trend analysis via WorldGaming.
• Contributions from Amazon Web Services on AI applied in compliance, fraud, and customer support.
• Exclusive sizing and market projection data from H2 Gambling Capital.
• Labour market analysis (hiring, turnover, and talent shortages) by Pentasia.

The SOFTSWISS team emphasises the quantitative leap, nearly doubling the number of professionals surveyed and media reviewed compared to the previous edition. This expansion reflects the greater complexity arising from sector maturation and the growing cross-influence of online gambling.

Presentation and Agenda of the Report at SBC Summit Lisbon

The launch will take place on September 29 at stand B501 of SOFTSWISS during the SBC Summit Lisbon 2026. There, the panel "2027 iGaming Trends Report | Five Years of iGaming: Which Trends Endure, Which Fade, and What’s Next" will be held. Attendees will have the opportunity to discuss the key findings and explore practical orientations for operators, suppliers, and regulators.

Those wishing to receive the publication can request notifications once the report becomes available.

Context and History of the SOFTSWISS Report

The SOFTSWISS iGaming Trends Report, with over 32,000 downloads since 2022, has established itself as a reference for sector analysis. This fifth edition reinforces that positioning by addressing strategic questions and presenting studies and data aimed at guiding decision-making in an increasingly competitive digital environment.

For readers interested in regulatory impact or the evolution of related markets, they can also consult our sections on regulation and b2b for complementary information.