Turkey supplied a quarter of global iGaming growth in September

Turkey generated almost a quarter of the global increase in iGaming demand in September 2026, according to Blask data. The country moved from a 6.1% decline in August to a near 50% rebound in its Blask Index in September, lifting it to third place worldwide by demand volume.

What Blask measures and how the growth was observed

Blask provides two central metrics: the Blask Index, a real-time measure of iGaming brand demand volume in a country based on normalized search data, and BAP (Brand’s Accumulated Power), the percentage share of a brand’s demand in a given market and period. Of the 142 jurisdictions monitored by Blask, 111 closed September with a Blask Index higher than in August. [Blask provides two central metrics](/b2b)

Markets that had already grown in August were the most likely to continue rising: 91% of them did so in September. Among countries that had contracted, 70% recovered in September.

Detail on Turkey’s contribution and brand concentration

Turkey was the single largest contributor to the global uptick: it accounted for roughly 25% of the world’s increase in demand in September. More than half of Turkey’s rise was concentrated in four brands. The Turkish market is highly fragmented; its leader has a BAP below 10% and the top ten brands are contained within a 5 percentage-point spread.

Ranking moves in Turkey were aggressive: Merit King held first in July, Nesine in August and Jojobet in September. In the latest rotation, Jojobet, Pusulabet and Marsbahis entered the top three; Pusulabet and Marsbahis displaced previous leaders and Merit King fell to 16th. Pusulabet, Jojobet, SuperBetin and Marsbahis — all ranked fifth or lower in August — represented over 50% of the Turkish Blask Index increase. Brands with the fastest growth had BAPs below 2% the prior month, while four of the five steepest declines came from brands that were in the top 10 in August.

Regulatory context and changes in other markets

Brazil worsened in September and its decline accounted for 63% of the total contraction among markets in retreat after the government introduced a national iGaming prohibition. Provisional Measure 1.394, effective from 25 September, banned fixed-odds betting on sports and online games and blocked new deposits. [Provisional Measure 1.394 took effect on 25 September](/regulation)

The Philippines, which had slipped slightly in August, rose enough to overtake Brazil for first place in the Blask rankings. In percentage terms the fastest growth came from smaller markets; Honduras led that list with an advance of +54.4%.

Conclusion

Markets that grew in both August and September contributed the bulk of September’s global increase. Brazil continued to decline after the ban, the Philippines rose to first place, and Turkey emerged as the largest single source of growth, accompanied by a complete reshuffle of its top three brands.