ITL Names Karol Ptaszkowski Technical Sales Manager for CSEE and Western Balkans

Innovative Technology (ITL) has appointed Karol Ptaszkowski as Technical Sales Manager with responsibility for cash validation equipment sales across the Czech Republic, Slovakia, Croatia, Serbia, Bosnia and Herzegovina, Hungary, Bulgaria and Romania. Ptaszkowski joined ITL in July 2026 and will cover both gaming and retail customers in Central and Southeast Europe and the Western Balkans.

Appointment and remit for the Central & Southeast Europe role

ITL, headquartered in the United Kingdom, runs two main divisions: cash validation equipment and age & identity biometric technology. The company announced the hire on 7 October 2026, naming Ptaszkowski to the technical sales role that combines product expertise with customer advisory responsibilities. His remit covers eight national markets in the CEE/CSE and Western Balkans region, where ITL sells cash validation hardware to operators and retailers.

The role includes direct sales across gaming and retail segments and post-sale advisory work. Ptaszkowski’s brief extends beyond straightforward transactions to advising customers on product selection and ensuring equipment matches operational needs and regulatory obligations in each market.

How ITL frames the hire and his experience

Jose Garcia Escudero, General Manager of ITL Spain, said the company welcomed Ptaszkowski and emphasised the region’s strategic importance for ITL. He highlighted Karol’s technical background and knowledge of gaming markets and noted that Ptaszkowski brings over 20 years’ experience to the position.

"I would like to extend a warm welcome to Karol. This is an important region for our business, and his technical background combined with his solid knowledge of the gaming markets makes him perfectly placed to support our customers there," said Jose Garcia Escudero, General Manager of ITL Spain.

Ptaszkowski framed his remit in customer-facing terms, stressing both sales and consultative duties.

"I am delighted to join the team at ITL and take on responsibility for developing and strengthening ITL’s customer base throughout Central & Southeast Europe and the Western Balkans," he said.

He added that his role would include advising customers and helping them select products best suited to their needs, and that he would be responsible for maintaining trust in ITL’s cash equipment across the region.

Product scope: cash validation and biometric collaboration

ITL’s product footprint consists of two primary areas. The first is cash validation equipment, the hardware widely used by gaming operators and retailers to authenticate and accept banknotes. The second is age and identity biometric technology, which ITL positions as a tool to limit access to age-restricted products and venues.

Ptaszkowski will look after cash validation sales directly while working closely with ITL’s biometric specialists to introduce age and identity solutions into his territory. He said he intends to apply his technical and sales knowledge to the retail market, signalling that ITL expects cross-selling opportunities between cash-handling hardware and identity controls in retail and gaming environments.

Markets covered and on-the-ground approach

The territory assigned to Ptaszkowski comprises: Czech Republic, Slovakia, Croatia, Serbia, Bosnia and Herzegovina, Hungary, Bulgaria and Romania. ITL requires local knowledge in each market because regulatory, commercial and retail conditions differ across these jurisdictions. Ptaszkowski referenced prior experience in nearby markets as part of his readiness for the role: he has worked in the gaming industry in the United Kingdom, the Netherlands and Poland and said he is already familiar with the Central & Southeast Europe region.

He will be expected to balance technical support, sales engagement and relationship-building across operators and retail chains, and to maintain product trust and aftercare in multiple languages and regulatory frameworks.

Trade engagement and next steps

Ptaszkowski confirmed he will be on the ITL booth at Retail Show Poland in November, where he intends to meet customers and discuss both cash validation and biometric options. The appearance at the show is an early, public part of ITL’s regional push and a chance for operators and retailers to evaluate hardware and identity products in person.

For ITL the hire signals a continued focus on strengthening direct sales coverage in defined regional markets while aligning biometric products with cash-handling solutions. The firm’s dual-division structure lets technical sales staff work alongside biometric specialists to present combined solutions to customers.

What this means for operators and retailers

Operators and retailers in the eight named markets should expect a point of contact with technical product knowledge and regional experience. ITL’s combined emphasis on cash validation hardware and age-and-identity biometrics suggests customers will be offered integrated advice on equipment selection and compliance with age-restricted access requirements.

Companies evaluating cash validation upgrades or introducing identity controls in these markets will now have a named manager covering sales, technical guidance and trade-show engagement. That may shorten procurement and implementation dialogues where a single vendor relationship can address both hardware and biometric needs.

Practical next steps and engagement

Contact channels were not published in the announcement. The immediate practical opportunity for buyers and partners to meet ITL’s new manager will be Retail Show Poland in November, where Ptaszkowski will represent the company on the booth and engage with customers face to face.

Ptaszkowski’s appointment follows ITL’s established pattern of combining technology sales with consultative support in regulated markets. The company will now field his regional activity from its UK headquarters and international offices, leveraging his two-decades-plus industry experience to expand market presence in Central & Southeast Europe and the Western Balkans.