Better Collective Reports 9% Revenue Growth Driven by Prediction Markets and World Cup

Better Collective registered a year-on-year revenue growth of 9% in Q2 2026, reaching €89.1 million compared to €81.5 million in the same period of 2025. Company executives attribute this surge primarily to the rise in prediction markets, the performance of the FIFA World Cup, and the consolidation of North America as its "main regional engine." EBITDA before special items also saw a 20% increase, standing at €27 million.

North America and World Cups Fuel Better Collective's Growth

According to Better Collective, the North American region was crucial for the revenue increase in the quarter. The company highlights that revenue share agreements, a media strategy focused on talent, and the trend in the prediction market were decisive. Together, these three lines generated €6 million in revenue.

The staging of the initial phase of the FIFA World Cup during Q2 provided the "expected boost in activity," according to executives. The event created new customer acquisition opportunities for operators associated with Better Collective.

"Q2 was a strong quarter for Better Collective, with 9% organic growth in revenue and a 20% increase in EBITDA before special items, reaching €27 million," stated Jesper Søgaard, co-CEO of the company.

Regulatory Obstacles Neutralized by Commercial Surge

Regulatory changes in Brazil and the introduction of a 40% remote tax in the UK negatively affected Better Collective, which collectively had an impact of €4 million (€2 million from each market). However, the group's overall growth — an additional €11 million — more than compensated for these external challenges.

The number of new depositing customers increased by 24% year-on-year to 373,000. Of these, 70% were directed to operators under revenue share agreements. The total value of deposits also reached record levels: €836 million, a 17% increase compared to Q2 2025 and a 5% increase from Q1 2026.

Prediction Markets and World Cup Enhance Player Acquisition

Better Collective has identified prediction markets and major international sporting events, such as the FIFA World Cup, as key levers for attracting new players to its affiliated operators. Revenue share model agreements allow the company to better capitalize on the customer lifecycle and mitigate exposure to adverse regulatory factors.

Results by Division

• Publishing Revenue: €57.5 million (+11%)
• Paid Media Revenue: €26.5 million (+6%)
• Esports Revenue: €5.1 million (+9%)

Following the quarter's closure, Better Collective expanded into the Canadian province of Alberta and consolidated its content management system (CMS) and editorial process automation.

Outlook and Forecast for Fiscal Year 2026

The internal forecasts for 2026 as a whole have not changed. The company maintains its organic revenue growth guidance between 7% and 12%, with an EBITDA before special items increase between 8% and 18%. The EBITDA margin before special items improved notably in North America, rising from 5% to 26% year-on-year.

Better Collective's shares were trading down around 1.1% on the Stockholm Stock Exchange, at 120 Swedish crowns at the time of the report's publication.

"We are particularly encouraged by the developments in North America, where revenue from revenue share, media with talent, and prediction markets led the advance. We remain focused on profitable growth and efficient operations," detailed Jesper Søgaard.

The resilience of Better Collective's business model in the face of regulatory challenges is supported by geographical diversification and the emphasis on major events like the World Cup to maximize customer acquisition and long-term value.