Raketech Holds Course After Q2 Revenue Dip; CEO Reaffirms Affiliate Priorities

Raketech reported an 18% decline in Q2 2026 revenue but announced its business priorities will remain unchanged, according to CEO Johan Svensson. The company logged €5.6m (£4.8m) in revenue, hit by weaker non-core markets and its ongoing exit from paid publisher network activity. Svensson emphasized that Raketech is focusing on strengthening its owned publishers and expanding media-led products, despite near-term revenue pressures.

Q2 2026 Performance: Revenue, EBITDA, and Customer Trends

In Q2 2026, Raketech posted €5.6m in revenue, a 17.6% year-on-year decrease. Adjusted EBITDA was reported at €1.3m, down 6.6% from Q2 2025, but up from €1.2m in Q1 2026. The company attributed part of the decline to continued phasing out of its paid publisher network, as well as subdued performance outside the Nordic markets.

Affiliation marketing revenue fell 14.7% year-on-year to €4m, while sub-affiliation dropped 19.3% to €1.6m. New depositing customers slipped by 1.2%, totaling 15,674 compared to 15,687 in the previous year's Q2.

Geographic Breakdown and Key Markets

Revenue from the Nordics, Raketech’s strongest regional segment, declined 6.2% to €4.2m. Rest-of-Europe revenue saw a sharper fall, down 37% to €251,000. The US market continued to underperform, with revenue slumping by 49% year-on-year to €243,000. Revenue from all other markets combined fell 38%, reaching €899,000.

Across the first half of 2026, Raketech’s total revenue was €10.9m, a 28% decrease compared to H1 2025. Adjusted EBITDA for the period was €2.6m, showing a 7% year-on-year decline.

CEO Statement and Strategic Priorities

Johan Svensson addressed the results by highlighting improvements in adjusted EBITDA for two consecutive quarters. He noted a pickup in business activity toward the end of Q2, attributed in part to the World Cup and the company’s largest-ever sports campaign.

“Looking ahead, our priorities are unchanged. We will continue to strengthen our Raketech owned publishers (affiliation marketing), scale our media-led products further, and grow the organic publisher network while leveraging the synergies between our own publishers and the network,” Svensson said.

He stated that with EBITDA improvement and revenue growth across both core business areas, "Raketech is entering the second half with a stronger foundation for gradual improvement."

Product Development and Regional Initiatives

In the period leading up to the World Cup, Raketech introduced two new products and remains on track to launch seven more media-led initiatives before the end of 2026. The company also brought two new organic publishers online in the Nordics, specifically in Sweden and Denmark. The World Cup drove an uptick in those markets, resulting in Q2 growth compared to Q1.

Market Standing, Share Price, and Industry Movements

Raketech’s share price at the time of reporting stood at SEK 1.50 (11p), marking a 7.7% reduction. During July, Gentoo Media appointed former Raketech chief Måns Svalborn as its new CFO. Raketech fell two positions in the EGR Power Affiliates 2026 rankings, an annual report compiled by EGR in collaboration with BDO.

The company continues to navigate challenging conditions in non-core and international segments while betting on the scalability of its core affiliate products. Developments and regional campaigns, especially during major sports events, remain central to their operating strategy.