Casino Indicator on the Rise in Latam After Months of Decline, According to Optimove

The online casino sector in Latin America has shown clear signs of recovery in July, following several months of widespread decline in key indicators. According to the report by Optimove, based on an average of 7.2 million active players per month, the markets of Brazil, Colombia, and Peru experienced a concurrent rebound in betting volumes and deposits, with notable variations according to each jurisdiction and vertical.

Upward Trend in Casino and Deposits in Latam

During the 12-month period leading up to July, Peru led for almost the entire year in average casino betting amounts, reaching its peak in December 2025 with $1,031 per player. However, July marked a turning point: the three markets reported monthly increases in the casino indicator, with Colombia rising from $443 to $536 and temporarily outperforming Brazil, while Peru increased from $552 to $593. This behavior suggests a convergence of volumes in the region.

Monthly Average Deposits: Recovery Post-World Cup

The average deposit amount is calculated by dividing the total sum of deposits by the number of players who have made at least one deposit. Brazil maintained the lead in this indicator for much of the year, peaking at $181 in January 2026. Peru held a stable second place until mid-2026, at which point it fell behind Brazil. Colombia, despite having the lowest amounts, increased from $77 to $92 in July, its highest figure for the annual period. Brazil recovered after the decline in June, rising from $134 to $144. In contrast, Peru dropped from $121 to $115.

• July 2026 Averages vs. Annual Average:
• Brazil: $144 (12-month average: $161)
• Colombia: $92 (12-month average: $75)
• Peru: $115 (12-month average: $146)

The decline recorded in June is partly attributed to the impact of the World Cup, which disrupted the deposit patterns in Brazil and Colombia.

Average Casino Betting Volume

The average amount of bets in the casino is obtained by dividing the total sum of bets by the number of players who have bet at least once in the casino. Over the past twelve months, Peru led this indicator except in July, when Colombia slightly surpassed it (536 vs. 511 dollars from Brazil). Brazil remained in intermediate positions, stabilizing around $528 in annual average.

• July 2026 Averages vs. Annual Average:
• Brazil: $511 (12-month average: $528)
• Colombia: $536 (12-month average: $497)
• Peru: $593 (12-month average: $747)

This overall rebound in casinos constitutes the first clear signal of change following the downward trend that began in late 2025.

Sports Betting: Brazil's Persistent Leadership

The total volume of sports bets keeps Brazil as the largest market, with an annual average of $347 and $277 in July 2026. Peru ranked second; its average fell from $260 to $231, the lowest of the year. Colombia has the least development in this vertical, fluctuating between $107 and $149, and closed July with a slight rebound to $124.

• July 2026 Averages vs. Annual Average:
• Brazil: $277 (12-month average: $347)
• Colombia: $124 (12-month average: $128)
• Peru: $231 (12-month average: $339)

The Optimove report highlights Brazil’s stagnation after the decline in June and the sustained downward trend in Peru.

Activity Days and Active Player Retention

The average days of activity per player show Brazil as the most dynamic market, increasing from 12.7 days in July 2025 to a peak of 14.5 in May 2026 and advancing to 13.1 days in July. Colombia and Peru operate on lower bands, with minimums of 6.5 and maximums of 8.3 days.

• Activity Days in July 2026 vs. Annual Average:
• Brazil: 13.1 (average: 12.9)
• Colombia: 6.5 (average: 7.7)
• Peru: 7.4 (average: 7.6)

Regarding retention, the rate that measures the percentage of players active consecutively for two months, Brazil led throughout the period despite falling from 83% to 80% in the last month. Colombia dropped to 69% and Peru barely changed, remaining at 77%.

• Retention July 2026 vs. Annual Average:
• Brazil: 80% (average: 79%)
• Colombia: 69% (average: 71%)
• Peru: 77% (average: 72%)

"After months of declines, the region shows renewed dynamism in casinos, activating positive signals for operators and suppliers in the Latin American context," according to the Optimove analysis team.

Summary and Regional Perspectives for Casino Operators in Latam

The improvement in casino and deposit indicators during July breaks the descending sequence experienced after the World Cup and marks a possible cyclical change in the region. Brazil continues to lead in most metrics, although Colombia has made notable gains in July, especially in deposits and casinos. For operators, market monitors, and suppliers evaluating strategies in Latam, these data may influence perspectives for the upcoming quarters.

For a more extensive analysis of market evolution, check out the b2b section or review the current sector news in news.