Sportradar Sells Atrium Sports to Teamworks Innovations for $170m Cash

Sportradar Group AG has agreed to sell Atrium Sports to Teamworks Innovations for $170 million in cash, with the transaction expected to close in Q4 2026. Sportradar will divest the coaching and scouting analytics business while retaining selected technology and related revenue streams that underpin its betting, gaming and media services.

The deal: sale of Atrium Sports and what changes hands

Teamworks Innovations will acquire Atrium Sports’ coaching and scouting operations, the unit Sportradar bought in 2021 that focuses on analytics for baseball and basketball. The purchase price is $170 million in cash. Sportradar said Teamworks will take over the business that provides coaching and scouting analytics, while Sportradar will keep specified technology assets and associated revenue streams.

Sportradar’s release also states that Teamworks will acquire the coaching and scouting business of Synergy Sports. The companies must still satisfy customary closing conditions before the deal completes in Q4 2026.

What Sportradar is retaining and why

Sportradar will retain automated cameras, graphics technology, computer vision capabilities and competition management products. Those retained assets support the company’s betting, gaming and media services and will not be part of the transfer to Teamworks.

The retention decision is tied to Sportradar’s expanding prediction market partnerships. The company has extended its agreement with Polymarket to cover more than 20 sports leagues and competitions, representing approximately 300,000 matches annually. A separate agreement with Kalshi supplies official sports data, odds and integrity services to those prediction-market activities. Sportradar said these partnerships explain why it wants to keep the automated capture and on-screen presentation technology that feed live data products.

“This transaction optimizes and streamlines our business as we focus on our core betting, gaming, and media priorities, while enabling us to retain key technology assets and capabilities that will support growth and innovation,” said Carsten Koerl, CEO of Sportradar Group AG.

Financial framing and intended use of proceeds

Sportradar expects the transaction to deliver an attractive double-digit EBITDA multiple relative to its own market valuation. The company plans to use the cash proceeds to strengthen its balance sheet and to support its capital allocation priorities. No further financial terms or a detailed breakdown of retained revenue streams were disclosed in the announcement.

The sale price and the stated multiple are framed against Sportradar’s broader market valuation rather than as an absolute enterprise valuation for Atrium Sports. The company did not publish expected pro forma figures for revenue or EBITDA for the divested unit.

Strategic context: prediction markets and retained capabilities

Sportradar’s recent commercial activity includes two prediction-market partnerships. The extension with Polymarket will see Sportradar supply data across more than 20 leagues and competitions, covering roughly 300,000 matches each year. The Kalshi agreement is positioned to provide official sports data, odds and integrity services to the exchange.

Keeping automated cameras, graphics and computer vision capabilities preserves Sportradar’s ability to feed fast, structured live data into those platforms. The retained competition management products likewise support scheduling and event metadata that prediction markets and betting operators require.

These technology assets therefore sit at the intersection of Sportradar’s betting and media propositions and its emerging prediction-market collaborations.

What this means for Teamworks Innovations and Atrium’s customers

Teamworks Innovations will operate the coaching and scouting business previously managed under the Atrium Sports brand. The unit specialises in analytics for baseball and basketball and was part of Sportradar’s portfolio since the 2021 acquisition.

The announcement does not detail integration plans, staffing, or product roadmap changes under Teamworks’ ownership. It also does not specify whether customers will see immediate changes to service delivery or contractual terms when the transaction completes.

Closing conditions and timeline

Both Sportradar and Teamworks Innovations must meet customary closing conditions before completion, and the companies set Q4 2026 as the target close window. No regulatory approvals or other third-party consents were named in the public statement.

Implications for buyers, vendors and partners

For vendors and platforms supplying coaching, scouting and team-analytics tools, the change of ownership means a new commercial counterparty for Atrium’s products. For partners in Sportradar’s betting and media ecosystem — and for the prediction markets named in the announcement — the retention of camera, computer vision and graphics assets preserves continuity for live-data services.

Operators and integrators working with sports-data feeds should expect Sportradar to continue supplying live capture and competition-management technology that links into its official-data agreements with Kalshi and Polymarket. Those commercial relationships are central to why Sportradar kept specific technology assets rather than the entire Atrium business.

What to watch next

Market participants will monitor three lines of development: whether the transaction closes in Q4 2026, how Teamworks manages the coaching and scouting business post-acquisition, and how Sportradar integrates the retained technology into its prediction-market and media offerings. The companies have not released a detailed timeline for operational handover, customer notifications or employee transfers.

Sportradar’s statement frames the sale as a move to sharpen focus on core betting, gaming and media priorities while deploying capital to priority areas. Teamworks’ public comments on strategic plans for Atrium Sports have not been released at the time of the announcement.

For further coverage of sports data and commercial deals, see related reporting in our sports and b2b sections.