Sportradar sells Atrium Sports to Teamworks for $170 million in cash

Sportradar Group AG has agreed to sell Atrium Sports to Teamworks Innovations for $170 million in cash, with closing expected in the fourth quarter of 2026, the company said. Sportradar will retain specific technology that supports its betting, gaming and media services, while Teamworks Innovations will take over the coaching and scouting operations.

Details of the deal and closing timetable

The transaction transfers the business unit known as Atrium Sports to Teamworks Innovations for $170 million in cash. The agreement is expected to close in Q4 2026, subject to customary closing conditions. Sportradar said it will use proceeds from the sale to strengthen its balance sheet and to address its capital allocation priorities.

What is being sold and what is retained: technology and business lines

Teamworks Innovations will acquire the coaching and scouting business that Atrium Sports operated, a unit Sportradar acquired in 2021 that provides analytics services particularly for baseball and basketball. Despite the sale, Sportradar will retain several technology components linked to its core lines of business. Retained assets include automated cameras, graphics technology, computer-vision capabilities and competition-management products.

The retention of those assets responds to Sportradar’s growing exposure to prediction markets and to recent commercial agreements that expand its delivery of official data and services.

Prediction-market partnerships that explain the technology retention

Sportradar has expanded its collaboration with Polymarket to cover more than 20 leagues and competitions, an ecosystem that represents approximately 300,000 matches a year. Additionally, the company signed a separate agreement with Kalshi that provides official sports data, odds and integrity services.

Those pacts with Kalshi and Polymarket explain why Sportradar wants to keep automated cameras, graphic layers and computer-vision capabilities: these are technologies that feed and scale its offerings in markets that require official data and automated production.

CEO comment and financial appraisal

Carsten Koerl, chief executive officer of Sportradar Group AG, said:

“This transaction streamlines and sharpens our business while we focus on our core priorities of betting, gaming and media, and allows us to retain key technology assets that will support growth and innovation.” — Carsten Koerl, CEO of Sportradar Group AG

Sportradar also said it expects the transaction to generate a double-digit EBITDA multiple relative to its own market valuation. The company did not disclose the exact multiple or detail precise allocation of proceeds beyond the general intent to strengthen the balance sheet and prioritise capital allocation.

Operational context and background

Sportradar acquired Atrium Sports in 2021; since then Atrium specialised in team analytics and scouting. The sold line primarily covers coaching and scouting solutions for U.S. sports such as baseball and basketball.

Teamworks Innovations will assume operations related to those services. The seller will retain other revenue streams related to the technologies it keeps.

Implications for operators, leagues and suppliers

For operators and content suppliers, the deal separates the coaching and scouting analytics function — which will move to a different owner — from production and data capabilities in which Sportradar will continue to invest. The transaction may affect commercial contracts and licensing deals tied to Atrium products, so teams, leagues and corporate clients should review their agreements as the close progresses.

Sportradar’s agreements with Polymarket and Kalshi also underscore the importance of official data sources and chains of custody in prediction and betting markets. For readers interested in betting and sporting events, these integrations reinforce the role of official data and integrity services in the commercial offering. More context on the competitions market is available in our sports section.

Customary conditions and next steps

Sportradar and Teamworks Innovations must complete regulatory formalities and customary contractual conditions before the Q4 2026 close. No specific regulatory approvals or extensions linked to the deal were announced in public communications.

From a financial viewpoint, Sportradar said it intends to apply the proceeds to strengthen its capital structure, without detailing the split between debt reduction, share buybacks or product investment.

What investors and suppliers should watch

Items to monitor in the coming months include:

1. 1. Confirmation of the closing in Q4 2026 and satisfaction of customary conditions.

2. 2. Disclosure of the EBITDA multiple Sportradar expects and how it compares with its market valuation.

3. 3. Effects on corporate and licensing agreements tied to Atrium Sports after the transfer to Teamworks.

For B2B providers and platforms that integrate data and production, the news changes the configuration of players: Sportradar retains automated production capabilities and official data, while Teamworks adds coaching and scouting analytics to its portfolio. More coverage of market moves and partnerships is available in our b2b section.

Byline: Gonzalo Marín, Sector Operations Correspondent.