Catena Media announces new round of layoffs
Catena Media reduces personnel in technology, marketing, and regional offices, affecting 5 positions to adjust costs and operations.
Key Takeaways
- Catena Media has eliminated 5 positions to reduce costs.
- The layoffs result from declining revenue following the Google update.
- The company aims to consolidate its core products and improve operations.
Catena Media has confirmed a new round of layoffs within its technology, marketing, and regional office departments. This measure aims to reduce costs and optimize operations. 5 positions have been eliminated as a result of a restructuring that redistributed responsibilities within other parts of the business.
Context of the layoffs
The layoffs occur at a challenging time for Catena Media, as it faces a decline in its revenue and EBITDA. These challenges arise after a recent Google update that significantly impacted SEO and a dependence on the U.S. market along with game launches in new states. Andrew Champagne, former Content Manager at Catena Media and now Senior Content Manager at Better Collective, expressed his sadness over the layoffs:
"My heart hurts for the people affected by the layoffs at Catena Media. Many of them are individuals I respect greatly."
Adjustment strategy
Catena Media has mentioned that these decisions are part of its business strategy focused on consolidating its core products and continuing to optimize its operations. The affiliate has also stated that it will provide direct support to employees affected by this measure.
Background on restructuring
In the second quarter of 2025, Catena Media had already laid off 50 employees, including significant managerial roles and the elimination of an entire management layer. This underscores the company's ongoing effort to adapt to rapidly changing market conditions.
Impact and outlook
The emphasis on personnel reduction and restructuring highlights how affiliate marketing companies are facing pressures to remain competitive in a changing market. Catena Media seeks to focus on more profitable business lines as it navigates the challenges presented by the shifting SEO landscape and the dynamics of the U.S. market.
Frequently Asked Questions
Why is Catena Media laying off staff?
Catena Media is reducing personnel to cut costs and optimize its operations, affected by declining revenue due to changes in SEO and reliance on the U.S. market.
How many positions have been recently eliminated?
Catena Media has confirmed the elimination of 5 positions in its latest layoff round as part of a restructuring of its departments.
How does Catena Media's strategy affect its staff?
Catena Media's strategy involves reducing staff and redistributing responsibilities to optimize operations, but it also includes offering direct support to affected employees.
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Gonzalo Marín
Industry Deals Correspondent
Gonzalo Marín covers the corporate deal flow of gambling — operator strategy, M&A, regulated-market entries, and product launches. The reports open with the transaction, cite companies, valuations, and jurisdictions exactly as released, and keep the announcement apart from its actual effect. When a Latin American operator raises capital or a European brand lands in the region, Gonzalo Marín reports who signs, for how much, and on what terms.
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