Catena Media announces new round of layoffs

Catena Media has confirmed a new round of layoffs within its technology, marketing, and regional office departments. This measure aims to reduce costs and optimize operations. 5 positions have been eliminated as a result of a restructuring that redistributed responsibilities within other parts of the business.

Context of the layoffs

The layoffs occur at a challenging time for Catena Media, as it faces a decline in its revenue and EBITDA. These challenges arise after a recent Google update that significantly impacted SEO and a dependence on the U.S. market along with game launches in new states. Andrew Champagne, former Content Manager at Catena Media and now Senior Content Manager at Better Collective, expressed his sadness over the layoffs:

"My heart hurts for the people affected by the layoffs at Catena Media. Many of them are individuals I respect greatly."

Adjustment strategy

Catena Media has mentioned that these decisions are part of its business strategy focused on consolidating its core products and continuing to optimize its operations. The affiliate has also stated that it will provide direct support to employees affected by this measure.

Background on restructuring

In the second quarter of 2025, Catena Media had already laid off 50 employees, including significant managerial roles and the elimination of an entire management layer. This underscores the company's ongoing effort to adapt to rapidly changing market conditions.

Impact and outlook

The emphasis on personnel reduction and restructuring highlights how affiliate marketing companies are facing pressures to remain competitive in a changing market. Catena Media seeks to focus on more profitable business lines as it navigates the challenges presented by the shifting SEO landscape and the dynamics of the U.S. market.