SOFTSWISS to Showcase Its Expertise in Mexico at SiGMA North America 2026
SOFTSWISS will participate in SiGMA North America 2026 to promote its focus on strategic partnerships in regulated markets like Mexico.
SOFTSWISS will participate in SiGMA North America 2026, from September 1 to 3 in Mexico City. The company will highlight its focus on long-term partnerships and expansion in regulated markets, sharing its experiences and analyzing opportunities in Mexico.
Expansion of the iGaming Market in Mexico
The event, making its debut in Mexico, underscores the growing importance of the country in the regional iGaming industry. The online betting market is projected to reach EUR 1.73 billion by 2030, attracting international operators interested in expanding into regulated markets.
SOFTSWISS iGaming Ecosystem
SOFTSWISS already supports licensed brands in Mexico, offering a fully compliant iGaming ecosystem, backed by 24/7 technical and customer support. According to the company, operators need more than just compatible software; they require a technology partner that understands local regulations and operational realities.
Sustainable Growth Outlook
SOFTSWISS's experience in Mexico demonstrates that sustainable growth comes from combining technology with local knowledge. These discussions are what the company hopes to have with operators and partners at SiGMA North America.
“Our focus in Mexico has shown that sustainable growth stems from blending technology and local expertise,” commented Dario Leiman, Head of Business Development in Latin America for SOFTSWISS.
Participation in Panels and Events
Dario Leiman will also participate in the discussion "The Talent Pipeline Problem: Scaling People While Scaling Business" on September 2 at 10:35, sharing SOFTSWISS's strategy for developing local talent and scaling in regulated markets.
Additionally, as partners of the exclusive SiGMA Nexus Elite Golf Tour – Mexico 2026, SOFTSWISS will meet industry stakeholders in a more informal setting to strengthen relationships and discuss regional market development.
Invitation to the Summit
Visitors interested in the regulated iGaming market in North America are invited to meet with the SOFTSWISS team during the SiGMA North America 2026 summit to discuss market opportunities.
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About the author
Gonzalo Marín
Industry Deals Correspondent
Gonzalo Marín covers the corporate deal flow of gambling — operator strategy, M&A, regulated-market entries, and product launches. The reports open with the transaction, cite companies, valuations, and jurisdictions exactly as released, and keep the announcement apart from its actual effect. When a Latin American operator raises capital or a European brand lands in the region, Gonzalo Marín reports who signs, for how much, and on what terms.
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