Robinhood Forms Alliance with OG.com, Subsidiary of Crypto.com, for Prediction Markets

Robinhood, the renowned retail brokerage, has formalized a multi-year alliance with OG.com, a spun-off subsidiary of Crypto.com, positioning it as the infrastructure and clearing provider for Robinhood’s prediction markets offering. Starting September 8, Robinhood will begin the gradual integration of event contracts supported by OG.com into its app, enabling access for eligible customers in the United States.

New Structure for Regulated Prediction Markets

The arrangement establishes that Robinhood will channel retail volume of event contracts through the exchange and clearinghouse infrastructure of OG.com, both regulated by the Commodity Futures Trading Commission (CFTC). OG.com, launched by Crypto.com in early 2026 and later converted into an independent company, manages the settlement and custody process of these contracts, differentiating itself from traditional digital asset platforms.

This agreement enhances Robinhood's ability to handle institutional-level liquidity, instant settlement, and an expanded variety of event contracts, according to statements from Crypto.com. By being detached from the primary cryptocurrency exchanges infrastructure, OG.com allocates specific capital and operates with greater autonomy in the regulated derivatives environment.

Strategic Alliances and Robinhood's Equity Stake

As part of the agreement, Robinhood acquires initial equity stakes in the capital of Crypto.com and OG.com, under a valuation aligned with Citadel Securities' investment in July 2026. This investment of $400 million valued Crypto.com at $20 billion and OG.com, now independent, at $5 billion.

Crypto.com noted that the agreement with Robinhood represents OG.com’s largest B2B deal by transaction volume. Kris Marszalek, founder and CEO of both Crypto.com and OG.com, emphasized:

"We expect to make OG.com the most liquid venue globally for innovative derivative instruments, starting with prediction markets and quickly expanding to futures and perpetuals." The projections point to a more robust and diversified offering, meeting demands from both retail and institutional participants.

Market Repercussions and Recent Movements

Robinhood experienced a stock surge, increasing its shares by 17% on September 4, motivated by analysts' reports highlighting the potential of prediction markets ahead of the start of the new NFL season. With this momentum, Robinhood reached its peak price of 2026 at nearly $125 per share on Nasdaq.

As part of its expansion strategy, Robinhood agreed in January to partner with quantitative firm Susquehanna to acquire 90% of Miami International Holdings (MIAX), maintaining 45% of the Rothera JV partnership. These moves consolidate Robinhood's position in derivatives and prediction markets.

JB Mackenzie, Vice President and General Manager of Futures and Prediction Markets at Robinhood, stated:

"Partnering with Crypto.com and OG.com strengthens our leadership in prediction markets and allows us greater direct involvement. Prediction markets are becoming increasingly relevant for investors looking to gain exposure to events of interest, and this agreement meets the growing demand from our customers."

Leadership Changes and Sector Context

Crypto.com, the original parent of OG.com, faced the exit of several key executives: Nick Lundgren, former CEO of OG, joined Underdog in May, and Chris Fargis, General Manager of Sports and Prediction, resigned in July. These changes, coupled with OG.com’s prominence following the agreement with Robinhood, redefine the competitive landscape of infrastructure for event markets.

The sector is also observing a recent decision by a federal appeals court that unanimously ruled in favor of the state of Nevada against Kalshi, a platform asserting that federal commodities law prevails over sports betting regulations. This ruling has implications for the regulation of prediction markets on a national scale.

OG.com Expands Partner Network

In addition to the agreement with Robinhood, OG.com signed a non-binding letter of intent with Prospect Markets in July. Meanwhile, Flutter announced in August that all event contracts from FanDuel Predicts will migrate from CME Group to Crypto.com, further consolidating Crypto.com’s presence in the clearing and settlement of event-related derivative products.

To learn more about the evolution of these products and their regulation, visit our sections on regulation and b2b.