Altenar joins IBIA to bolster sports betting integrity across Africa

Altenar has joined the International Betting Integrity Association (IBIA) to strengthen integrity monitoring and reporting across African betting markets, the company said in a press release on 29 September 2026. The tie-up gives Altenar access to IBIA’s intelligence and operator network as the continent’s gross gaming revenue (GGR) is forecast to expand sharply: IBIA’s 2025 Sports Betting Integrity Report, using H2 Gambling Capital data, projects African GGR rising from US$3.5bn in 2021 to US$19.4bn by 2030, with online betting expected to reach US$16.4bn.

Why the Altenar IBIA partnership matters for African markets

IBIA is a global not-for-profit association that focuses on safeguarding sports betting integrity. Its membership represents more than 90 companies and 200 betting brands, and its Global Monitoring & Alert Platform monitors over 1.5 million sporting events across 80+ sports. The platform analyses customer activity across more than US$300bn in global betting turnover each year. For Altenar, membership provides access to that monitoring and to intelligence-sharing channels with operators, regulators and sporting organisations.

The timing matters. GeoPoll research from 2026 across Ghana, Kenya, Nigeria, South Africa, Tanzania and Uganda found that 95% of bettors place wagers via mobile devices and 67% primarily bet on football. Rapid digitisation, high mobile penetration and strong football engagement make the markets both high-growth and highly networked — conditions in which cross-border integrity risks can move quickly.

How the partnership strengthens Altenar’s sportsbook offering

Altenar combines a flexible sportsbook platform with localisation capabilities and regional market knowledge. Joining IBIA gives the firm structured access to third-party monitoring and a wider operator network, reinforcing its position as a technology supplier committed to compliance and long-term market sustainability.

Altenar positions the move as more than regulatory cover. Membership aims to bring greater integrity awareness into product design and operator support: detection thresholds, reporting workflows and incident escalation paths can be aligned with IBIA standards while the company continues to adapt its sportsbook for operators that face varied regulatory and commercial requirements across African jurisdictions.

[Africa is a market with significant potential, but sustainable growth depends on building trust alongside strong technology and commercial propositions. Integrity is a shared responsibility across the industry, and being part of IBIA gives Altenar the opportunity to contribute to that wider effort,](Jacob Portelli) said Jacob Portelli, sales manager at Altenar.

What IBIA membership delivers to operators and regulators

IBIA’s core capabilities relevant to the African context are: monitoring of a very large event set; intelligence-sharing across operators and stakeholders; and a centralised alerting mechanism that regulators and sports bodies can use. Khalid Ali, IBIA’s CEO, described the continental picture bluntly: the regulatory landscape has improved but remains behind jurisdictions such as Ontario and Alberta on betting integrity measures. He added that unregulated operators and match-fixers represent material risks to growth.

[The African market provides both opportunities and challenges for the regulated sector. While there is great potential for market growth, the dangers from unregulated operators and match-fixers threaten to derail progress,](Khalid Ali) said Khalid Ali.

Practical implications for operators, platforms and regulators

Operators working with Altenar gain a vendor that can integrate IBIA-led monitoring inputs into its operator controls and reporting pipelines. The partnership signals several practical shifts:

• improved access to cross-border alerts and intelligence for suspect matches or abnormal betting patterns

• an expectation that sportsbook suppliers will support standardised reporting formats and escalation channels

• reputational signalling to regulators and sporting bodies that operators using Altenar have a supplier engaged in industry-wide integrity work

For regulators, the partnership offers a private-sector route to faster detection and coordinated response, especially where markets are developing at different speeds and cross-border flows are frequent. Regulators looking for comparative frameworks can reference IBIA’s platform metrics and reported coverage when assessing whether operators meet monitoring expectations.

Market context: growth, digital penetration and integrity gaps

IBIA’s 2025 report cites H2 Gambling Capital projections showing African GGR expanding to US$19.4bn by 2030, driven largely by online channels expected to reach US$16.4bn. GeoPoll’s 2026 study across six markets underscores the mobile-first nature of betting in the region — 95% mobile usage — and football’s dominance at 67% share of primary betting interest.

Those figures explain why IBIA emphasises collaboration: digital markets increase the speed and scale of suspicious activity, while varied regulatory maturity across jurisdictions leaves gaps that coordinated monitoring and intelligence-sharing can help close.

What suppliers and operator compliance teams should consider now

Platform vendors and operator compliance teams should expect integrity to be an operational requirement rather than a PR statement. Practical steps include aligning data feeds and event identifiers with IBIA standards, building reporting workflows that accept external alerts, and documenting how supplier tools contribute to operator-level monitoring. For vendors selling into Africa, an IBIA membership or demonstrated integration with IBIA processes will increasingly be cited by operators during procurement.

Linking sportsbook product development to formal integrity channels can also reduce friction with regulators and sports bodies as markets mature. Operators shopping for vendors will prioritise providers that can combine product flexibility with formal ties to monitoring and alerting ecosystems.

The bottom line

Altenar’s membership of the International Betting Integrity Association connects a sportsbook technology supplier to global monitoring infrastructure at a moment when African betting markets are both expanding fast and becoming more regulated. The partnership is framed as a step to make growth sustainable by improving detection, reporting and cross-border cooperation, and it gives operators using Altenar a clearer route to align with industry-standard integrity practices.