Chats with Livia Troise: Live Betting and AI in Brazil

Livia Troise, Director of Innovation at Casa de Apostas, explains how live odds are determined in Brazil compared to Europe and the current limitations of artificial intelligence in this process. Although live betting is calculated similarly worldwide thanks to machine-learning models, the market development and bettor profile in Brazil create distinct differences.

How Live Betting Works in Brazil

Betting on Brazilian league games doesn’t essentially differ from European models. The sports logic and pricing are common. However, Brazil remains an emerging market. Many prefer familiar options like "double chance" or "draw no bet" for security. In closely contested matches, bettors tend to observe more and wager less.

Importance of Speed and Accuracy

For well-covered competitions, odds are updated within seconds. Speed is crucial but without a combination of reliable data, good models, and disciplined risk management, it doesn’t ensure success. Accuracy is impacted by the data source, competition, and platform used.

Challenges in Calculating Live Odds

Moments such as a red card present challenges in calculations. This event permanently alters the game’s structure. Unlike a penalty, which is more straightforward, a red card requires a robust model to assess the impact on the score and remaining time.

Live Betting on Alternative Sports

Live betting in sports like tennis and volleyball enjoys great popularity due to its structured progression. In MMA, although more uncertain due to judgments and limited scoring events, an effective product can be designed by properly observing data variables, markets, and interfaces.

Value of Short-Duration Markets

Markets such as the next corner kick provide interaction according to the flow of the game. Although they are short, they should not be measured solely by the frequency of bets. They require integrity controls, limits, and responsible gaming monitoring. A good micro-market must present a clear value proposition to the customer.

Detecting Match-Fixing and Protecting Problematic Bettors with AI

Sports integrity and bettor protection require different mechanisms. For integrity, anomalous patterns need to be detected; for protection, a holistic view of customer behavior is necessary. AI helps prioritize suspicious patterns but does not replace human intervention.

Current Role of AI in Live Betting

AI is already changing odds production, recalculating probabilities and adjusting prices. Although it cannot yet replace human experience in all contexts, it acts as a powerful operational tool when its outputs are backed by quality data and governance of the model.

Local Potential of Brazilian Operators

Brazilian operators can understand the local customer more deeply, adapt products, and respond quickly to issues. The key is to translate this closeness into a better customer experience, seeking to build relationships based on trust and consistency.

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