Livia Troise: Live Betting and the Impact of AI in Brazil

Livia Troise, Director of Innovation at Casa de Apostas, explained how live odds are set and the role of artificial intelligence in the Brazilian market as bookmakers manage game integrity and protect players. Live betting odds change rapidly after events like goals or red cards, requiring machine learning models to instantly recalculate probabilities. In a talk prior to the SBC Summit 2026, Troise detailed how this process operates and how operators monitor match-fixing and problem gambling.

How Does Live Betting Work in Brazil?

The live betting mechanism in Brazil is fundamentally similar to that in Europe, although the Brazilian market is still emerging. This is reflected in the preference for safe options like double chance. The involvement of bettors varies with the development of the match: in a balanced game they observe more, but if there is a clear favorite, they tend to bet more.

Speed and Accuracy in Odds Setting

Odds that depend on events on the field update in seconds. However, such speed does not guarantee success. The key lies in low latency, reliable data, good models, disciplined risk management, and a stable user experience.

Challenges in Adjusting Odds During a Match

Troise points out that red cards are critical moments for setting odds, as they change the structure of the match. Unlike a penalty, which is easier to calculate, a red card requires consideration of the remaining time and the relative strength of the teams.

Live Betting Beyond Football

Although football leads in live betting, other sports like tennis and volleyball are also suitable for this format. The product must integrate well with the sport. For example, tennis adapts well due to its clear point states.

The Value of Micro-Bets

Micro-bets such as the next corner kick can hold value if they increase genuine customer engagement with the event. They should not be measured solely by the number of bets or session frequency; they must have clear integrity and responsibility controls.

Rapid Detection of Manipulation and Player Protection

To detect manipulation, operators must look for abnormal betting patterns immediately. Protecting the player, systems analyze betting behavior and this helps to intervene in time.

Current and Potential Impact of AI on Odds

AI is already transforming the creation of odds. Machine learning models process live match data, adjust prices, and detect unusual patterns. However, a fully autonomous system that does not rely on people is still a future promise.

Advantages of Local Brazilian Operators

Brazilian operators possess a detailed understanding of their local customers, allowing them to rapidly adapt products and communications. This proximity is an advantage if it translates into a better customer experience.

The SBC Summit 2026 will be held at the Feira Internacional de Lisboa from September 29 to October 1, 2026, bringing together 40,000 attendees for conference sessions, networking, and a significant exhibition from the betting and gaming sector. For more information and tickets, visit sbcevents.com/sbc-summit.