EGT Digital integrates its casino games on SportPesa across three African markets
In-house EGT Digital titles go live with SportPesa in Kenya, Tanzania and South Africa.
Key Takeaways
- EGT Digital’s in-house casino games are live on SportPesa in Kenya, Tanzania and South Africa.
- SportPesa was founded in Nairobi in 2014 and offers sports and live betting, casino content and jackpots.
- EGT Digital described the agreement as part of a wider international growth strategy to distribute in-house content via operator partnerships.
- Both companies highlighted potential to deepen the collaboration following the integration.
EGT Digital has integrated its in-house casino games on SportPesa’s platform across Kenya, Tanzania and South Africa, the companies said, with the integration now live. The deal expands EGT Digital’s footprint in Africa and forms part of the supplier’s wider international growth strategy to distribute in-house content via partnerships with established operators in regulated markets.
Deal details
EGT Digital’s casino portfolio has been added to SportPesa’s content offering and is reported as live on the operator’s platform. SportPesa, founded in Nairobi in 2014, currently operates in Kenya, Tanzania and South Africa. The operator said its product suite includes sports and live betting, casino content and jackpots, and the agreement brings EGT Digital’s titles to SportPesa players.
Executive comments
“SportPesa is a highly recognised name in African gaming, with deep knowledge of its markets and customers. This makes the partnership particularly important for us as we continue to expand EGT Digital’s presence across the continent. We are delighted to bring our gaming content to SportPesa’s players and see strong potential to develop this collaboration further.” — Zsuzsanna Zeibig, General Manager of EGT for Africa
“Our partnership with EGT Digital will offer SportPesa customers even greater choice and a richer gaming experience. As a business founded on digital innovation, this collaboration takes us back to our roots while helping us build for the future. EGT Digital’s high-quality, cutting-edge games are an excellent fit for our platform, and we look forward to working together as SportPesa continues to take Africa’s gaming experience to the next level.” — Adam Beighton, Director of Commercial Operations at SportPesa
EGT Digital framed the agreement as one element of a broader strategy to place its in-house content with established operators in regulated markets. The integration touches three African markets and adds casino content to SportPesa’s offering. For more on product launches see the casino section and for partner strategy see b2b.
Frequently Asked Questions
Which markets are included in the EGT Digital–SportPesa integration?
The integration covers Kenya, Tanzania and South Africa. SportPesa currently operates in those three markets and the agreement adds EGT Digital’s casino portfolio to its platform.
What content has EGT Digital supplied to SportPesa?
EGT Digital supplied its in-house developed casino games. The supplier said the portfolio is live on SportPesa and has been added to the operator’s casino content offering.
How did both companies describe the partnership?
Zsuzsanna Zeibig called SportPesa 'a highly recognised name in African gaming' and said the deal is important for expanding EGT Digital’s presence across the continent. Adam Beighton said the partnership will offer SportPesa customers greater choice and a richer gaming experience.
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About the author
Nina Brooks
Casino Correspondent
Nina Brooks covers the casino floor of iGaming — slot and live-dealer releases, studio roadmaps, game mechanics, and the supplier deals that decide which titles reach which lobbies. The stories name the studios, titles, and markets precisely and separate the release announcement from what it means for players and operators. From megaways sequels to live game shows and lobby exclusives, Nina Brooks tracks what is launching, where, and why it matters.
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