SBC and VNLOK strike multi-year partnership for SBC Summit Europe in Amsterdam

SBC has signed a multi-year strategic partnership with Vergunde Nederlandse Online Kansspelaanbieders (VNLOK) to secure licensed Dutch operator participation at SBC Summit Europe, which debuts at RAI Amsterdam from 19–21 April 2027. Under the agreement VNLOK will bring senior executives from licensed Dutch operators to the event and contribute sector insight to SBC Media’s coverage of the Dutch market.

Partnership purpose and scope

The deal pairs SBC, a global events, media and advisory company founded in 2009, with VNLOK, the trade association for online gambling operators licensed by the Dutch Gambling Authority (Kansspelautoriteit). The organisations said the partnership aims to place the Dutch licensed market at the centre of debates on taxation, player protection, advertising restrictions, channelisation and illegal gambling during SBC Summit Europe.

SBC described Amsterdam as the natural home for its new European event and said VNLOK’s network of licensed operators aligns with the summit’s focus on regulated markets. VNLOK’s membership, which includes Holland Casino, Nederlandse Loterij, bet365, LeoVegas and Unibet, will be able to bring first‑hand experience to panels and briefings.

What VNLOK will deliver

VNLOK will:

• Bring senior executives from licensed Dutch operators to SBC Summit Europe;

• Provide input to SBC Media’s coverage on regulation, taxation, licensing and commercial sustainability;

• Ensure the Dutch market is represented in wider European discussions and opportunities to explore further cross‑market cooperation.

The organisations said the Dutch operators’ experiences are relevant to other regulated European markets working through comparable challenges.

Event format and scale

SBC Summit Europe will take place at RAI Amsterdam on 19–21 April 2027. The event programme will open with the invitation‑only SBC Leaders Regulatory Forum on 19 April, followed by two days of exhibition and conferences. SBC expects 8,000+ attendees, including 3,000+ licensed operator representatives, 250 exhibitors and sponsors, and 250 industry speakers. The programme will include four conference stages, a dedicated European Regulation Conference, and three specialist educational forums on lottery innovation, player protection and sports integrity.

Comments from leadership

"Our ambition is to establish Amsterdam as the annual meeting place for Europe’s regulated gaming industry, bringing together the licensed operators, regulators, policymakers and associations shaping its future," SBC Founder and CEO Rasmus Sojmark said. "The Netherlands is an important regulated market, and through our partnership with VNLOK, we want to ensure Dutch operators are strongly represented, and their perspectives contribute to wider European discussions on regulation, player protection and market sustainability."

Björn Fuchs, Chairman of VNLOK, said: "The Dutch licensed market has a lot of experience to share, and a lot to learn from other regulated markets. SBC Summit Europe in Amsterdam gives our members a chance to do both with operators, regulators and policymakers from across Europe, in their home market."

Wider context and partners

SBC said the new partnership builds on its collaboration with regulatory and legal bodies including the International Association of Gaming Regulators (IAGR) and the International Masters of Gaming Law (IMGL). SBC envisions the summit as an annual forum where operators, affiliates, regulators, policymakers and associations compare approaches to taxation, advertising restrictions, player protection, licensing and channelisation.

Tickets for SBC Summit Europe will go on sale soon; interested attendees can register their interest and companies seeking exhibition or sponsorship opportunities should contact SBC directly. The partnership announcement positions the Dutch licensed sector at the heart of SBC’s new European event and commits VNLOK to an active role in shaping the summit’s Dutch and European coverage.

SBC Summit Europe (the event) is referenced in SBC’s events calendar as the organisation expands its year‑round platform alongside its flagship SBC Summit in Lisbon. For readers seeking sessions that focus on market regulation, the summit’s European Regulation Conference will be a primary forum for those discussions. Additionally, industry professionals focused on commercial and operational topics may find relevant tracks across the exhibition and the specialist forums.