Global TV Experts hires Maddie Minty as international growth manager
Minty joins from a decade in telecoms to drive TV ad sales across Canada, the EU, Africa and the US.
Key Takeaways
- Global TV Experts appointed Maddie Minty as international growth manager on 19 October 2026.
- Minty is based in London and joins after a decade in telecoms with roles at Virgin Media, Netomnia and Toob.
- Her remit covers brand awareness, acquisition costs and growth strategy refinement through TV advertising.
- She will work across Canada, the EU, Africa and newly launched geographies such as the US.
- Sectors in focus include iGaming, e-commerce and travel.
Global TV Experts appointed Maddie Minty as international growth manager on 19 October 2026. Based in London, Minty joins the media buying business after a decade in telecoms where she held roles including sales manager and head of community engagement at Virgin Media, Netomnia and Toob.
Role and remit
In her new position Minty will work with prospective clients globally, focusing on sectors including iGaming, e-commerce and travel. GTE said her remit includes supporting brand awareness, acquisition costs and growth strategy refinement through TV advertising.
Markets and strategy
GTE named established markets where Minty will operate: Canada, the EU and Africa, and cited newly launched geographies such as the US. The role is positioned to support client acquisition and campaign measurement as GTE pursues international expansion; the company framed TV as an alternative to crowded digital channels.
“Welcoming Maddie into the team has already proven to be a winning decision. With her expertise in sales and engagement, she’s the perfect fit to help GTE continue our global growth strategy. “Working in both our established markets such as Canada, the EU and Africa, as well as our newly launched geos such as the US, Maddie will help new clients understand that in a world of digital oversaturation, TV advertising offers an incredible and dependable marketing route.” — Adam Shorts, COO, Global TV Experts
Minty said:
"I have always prided myself on working with companies where the team around me is engaged, wants to make a positive difference, and genuinely cares about the customer and the impact we can have. I felt that alignment with the team at GTE straightaway and knew it was where I wanted to take the next step in my career."
Frequently Asked Questions
When was Maddie Minty appointed international growth manager at Global TV Experts?
Maddie Minty was appointed on 19 October 2026. The announcement states she is based in London and joins from a decade in telecoms.
What will Maddie Minty be responsible for at Global TV Experts?
Minty will work with prospective clients globally to support brand awareness, acquisition costs and growth strategy refinement through TV advertising. GTE specifically cited sectors including iGaming, e-commerce and travel.
Which markets will Minty cover in her role?
Minty will work in established markets including Canada, the EU and Africa, and in newly launched geographies such as the US, according to the company statement.
What is Maddie Minty’s background before joining GTE?
Minty spent a decade in telecoms and held roles including sales manager and head of community engagement at Virgin Media, Netomnia and Toob.
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About the author
Oliver Grant
Industry Technology Correspondent
Oliver Grant covers the technology and business machinery of iGaming — platform and data deals, AI and compliance tooling, affiliate and marketing shifts, and the quarterly numbers behind them. The reports lead with the announcement, name the vendors and figures exactly as published, and separate genuine capability from press-release promise. When a supplier ships a new engine or a regulator tightens ad rules, Oliver Grant explains what actually changes for the companies involved.
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