PASINO.ch and CreedRoomz Agree Strategic Live Casino Partnership for Switzerland

PASINO.ch has signed a strategic partnership with CreedRoomz, the live casino brand of the SoftConstruct group, to introduce streamed live-dealer tables to the Swiss platform. The deal was formalised at the SBC Summit Lisbon 2026 and targets an initial rollout of CreedRoomz tables in Q1 2027, subject to approval from the Swiss Federal Gaming Board (ESBK/CFMJ).

What the PASINO.ch–CreedRoomz partnership will deliver

Under the agreement, Swiss players on PASINO.ch will gain access to a suite of live-dealer products from CreedRoomz. The planned offering includes streamed tables for blackjack, roulette, baccarat and game shows. PASINO.ch already operates a licensed online casino under Casino du Lac Meyrin in Geneva and maintains a catalogue of over 2,000 games; the integration of CreedRoomz is positioned as an expansion of that live-play portfolio.

The operator behind PASINO.ch is Casino du Lac Meyrin, which is part of Groupe Partouche. CreedRoomz is the live casino division of SoftConstruct. The two companies confirmed the partnership at SBC Summit Lisbon 2026, where the agreement was signed and announced publicly.

Regulatory condition: ESBK/CFMJ approval is required

The rollout timeline is explicitly conditional. The first CreedRoomz tables are targeted for Q1 2027, but they will only go live once the Swiss Federal Gaming Board (ESBK/CFMJ) grants the necessary approvals. That regulator is named in the partnership announcement and is the authority responsible for licensing and oversight of online gaming in Switzerland.

Operators in Switzerland must meet stringent local standards to add new content and suppliers to a licensed platform. The statement from PASINO.ch says the collaboration "aligns with the strict requirements of Switzerland’s tightly regulated online market," signalling that both licence-holder obligations and regulator scrutiny are part of the integration plan.

Executive perspectives from both sides

Matthieu Leboucher, General Director of Pasino.ch, framed the partnership as a step to "offer our Swiss players a live casino experience that stands out." He described CreedRoomz’s focus on innovation and the backing of a group present across multiple gaming verticals as the rationale for the collaboration.

David Ozararat, Administrator of SoftConstruct Switzerland, highlighted Groupe Partouche’s reputation and the compliance expectations in Switzerland: "Bringing CreedRoomz to PASINO.ch is a strong signal of what our live casino can deliver for historic casino operators moving further into online. We are proud of the trust Casino du Lac Meyrin has placed in us, and we look forward to building a lasting partnership for Swiss players."

"We are very pleased to open this new chapter with SoftConstruct," said Matthieu Leboucher, General Director of Pasino.ch.

What operators and suppliers should watch next

Two practical milestones will determine how smoothly the integration proceeds: regulatory clearance from ESBK/CFMJ and the technical delivery of live-streamed tables that meet Swiss operator standards. The announcement does not disclose commercial terms or the number of dedicated tables; it confines the timeline to Q1 2027 and the approval condition.

For vendors and platform teams, the relevant tasks will include supplier certification, studio connectivity, player-journey integration and compliance documentation for regulator inspection. Established land-based operators such as Casino du Lac Meyrin, operating PASINO.ch under Groupe Partouche, typically require evidence of compliance-ready operations before approving a new live content partner.

The deal was signed at SBC Summit Lisbon 2026, an event where suppliers and operators often announce supplier agreements and technical partnerships. The public signing at that summit signals a commercial intent to proceed rapidly once the ESBK/CFMJ decision is received.

Commercial and market context for Switzerland and live casino

Switzerland’s online market is tightly regulated and requires licensed operators to follow specific content and supplier rules. PASINO.ch already maintains a library of over 2,000 games, and adding live casino content aims to diversify player choice and complement existing verticals.

From a product perspective, live-dealer games — blackjack, roulette, baccarat and game shows — are among the higher-engagement formats in online casino portfolios. For PASINO.ch and Groupe Partouche, the agreement with CreedRoomz is framed as part of a broader move by established European casino operators into online channels.

For readers tracking supplier moves, the story links to two relevant beats: supplier product launches and regulatory approvals. See related coverage in our b2b and regulation sections for background on supplier certification and Swiss market licensing.

Timeline and next steps

• SBC Summit Lisbon 2026: partnership formalised and announced.

• Q1 2027: target window for initial CreedRoomz tables to appear on PASINO.ch, contingent on ESBK/CFMJ approval.

Until the Swiss Federal Gaming Board (ESBK/CFMJ) issues the required approvals, the new live tables remain subject to the regulator’s timetable and any certification tests the licence-holder or regulator requires. Both parties have publicly stated their intent to proceed once approvals are in place.