SuomiVeto secures licence to enter Finland’s re‑regulated iGaming market
Licence won on 27 October 2026; Helsinki-based operator says launch planned for next year.
Key Takeaways
- SuomiVeto secured a licence to enter Finland’s re‑regulated iGaming market on 27 October 2026.
- The company said it will launch from Helsinki in 2027 with an experienced team and commercial partners.
- SuomiVeto named bragg and Kambi as partners and referenced prior work on BetCity.nl, sold to Entain.
- No commercial terms or precise launch date beyond "next year" were disclosed.
SuomiVeto has secured a licence to enter Finland’s re‑regulated iGaming market next year, the company announced on 27 October 2026. The Helsinki-based operator said it has assembled an experienced team and partnered with established suppliers ahead of launch.
Licence and launch plans
SuomiVeto confirmed the licence win on 27 October 2026 and said it intends to begin operations in Finland in 2027. The company described the licence as the start of a new chapter and said it is preparing to ‘bring Finland something special from day one’. The announcement names Helsinki as the operator’s home base and confirms market entry is planned for next year.
Leadership and partners
"I am proud of the team and everyone who has helped us reach this milestone. This licence is the beginning of an exciting new chapter. From our home in Helsinki, we are putting everything in place to bring Finland something special from day one," said Melvin Bostelaar, CEO & Co‑founder of SuomiVeto.
"Finland is a market we’ve believed in from the very beginning... With the licence secured, an experienced team and strong partners behind us, we have everything in place to make a real impact from day one. And this is just the beginning," said Joey Singels, Co‑founder of SuomiVeto.
The company named bragg and Kambi as technology partners and cited prior collaboration on BetCity.nl, which the statement notes was sold to Entain. The announcement references prior work with those partners and underlines the operator's readiness to enter the market.
Context for operators
SuomiVeto framed the licence as a milestone for its Helsinki team and partners; the company did not disclose commercial terms, player product details, or a precise launch date beyond "next year". For coverage of Finland’s regulatory framework see regulation. For supplier and commercial move context see b2b and recent market reports in news.
Frequently Asked Questions
When did SuomiVeto secure its Finnish licence?
SuomiVeto announced the licence on 27 October 2026. The company said the licence enables a market entry planned for 2027.
Which partners did SuomiVeto name in its announcement?
SuomiVeto named bragg and Kambi as partners. The statement also referenced prior collaboration on BetCity.nl, which was sold to Entain.
Where will SuomiVeto base its Finland operations?
SuomiVeto said it is based in Helsinki and will prepare to operate from there for its Finland launch in 2027.
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About the author
Eleanor Whitfield
Regulatory Affairs Correspondent
Eleanor Whitfield tracks gambling legislation, licensing decisions, and regulator enforcement across key markets — from the UKGC, MGA, and Germany's GGL to Spain's DGOJ and the state-by-state map in the Americas. The reporting answers three questions precisely: what changed, where, and who it affects, with jurisdictions, effective dates, and penalty figures named exactly as published. Compliance officers and operators read Eleanor Whitfield to know which rulebook moved before their next board meeting.
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