France expands ANJ–ARPP agreement to cover games with monetisable digital objects

France’s Autorité Nationale des Jeux (ANJ) and the Autorité de Régulation Professionnelle de la Publicité (ARPP) signed a renewed cooperation agreement on 7 October 2026 that extends their 2023 arrangements to cover games offering monetisable digital objects. The updated text keeps the pre-existing procedures for sharing views and exchanging information and adds specific provisions reflecting changes in law and advertising practice, including the inclusion of JONUM (jeux à objets numériques monétisables).

What the renewed ANJ–ARPP agreement does for gambling advertising

The agreement was signed by ANJ President Pascal Chevremont and ARPP President Christine Albanel. It preserves the mechanisms established in the 2023 text for confidential exchange and joint analysis of advertising projects, while adding rules aligned with recent legislative and market developments. The ANJ said the agreement brings games with monetisable digital objects within its scope and positions the regulator to support ARPP activity on responsible-advertising certification.

The renewed text explicitly tasks the ANJ with strengthening the gambling module of the ARPP’s Certificate of Responsible Commercial Influence. The ARPP will participate in the ANJ’s review of four commitment charters first signed in November 2022, which cover gambling advertising on television, radio, outdoor media and digital channels.

How the ANJ and ARPP will cooperate on campaigns and compliance

The ARPP remains the first point of contact for operators seeking pre-clearance of advertising projects. When the ARPP has doubts about compliance, it may share its analysis with the ANJ and request the regulator’s formal opinion, while preserving the confidentiality of submitted projects. The ANJ noted that the ARPP has already sought its view multiple times since the original 2023 agreement and described the first cooperation as "very positive."

The 2023 agreement—signed then by Isabelle Falque-Pierrotin for the ANJ and François d’Aubert for the ARPP—also created an annual observatory on advertising trends and committed both organisations to developing operator support tools, including the influencer certificate’s gambling module. The renewed agreement continues those joint commitments and adds JONUM-specific obligations.

Advertising rules for JONUM under the SREN framework

JONUM operate under an experimental regulatory framework established by France’s May 2024 law on securing and regulating the digital space (SREN). The implementing decree for that framework entered into force on 7 February 2026, creating the regulatory definition and the prior-declaration regime for JONUM operators.

The SREN law defines a JONUM as an online game in which players who make a financial outlay can obtain monetisable digital objects, such as NFTs or game tokens, through a chance-based mechanism. Companies operating JONUM must file a prior declaration with the ANJ. The ANJ’s public list of declared offers currently includes Cylimit, Sorare and Meta Football League (MFL).

JONUM companies must include a message warning against excessive or problem gambling in their commercial communications. The ANJ said the specific wording and format of that message will be set by a forthcoming order. Operators are prohibited from sending commercial communications to minors or to account holders who have self-excluded. The ANJ has the power to order the withdrawal of any communication that encourages minors to play or promotes excessive gambling.

"The renewed agreement reflects changes in law and advertising practice," the ANJ said in its announcement, describing the expansion to JONUM as a primary adjustment to the cooperative framework.

Practical consequences for operators, platforms and ad agencies

Operators that run or plan JONUM offerings must be prepared to file the prior declaration required by the SREN framework and to adapt commercial communications to the forthcoming message format for problem-gambling warnings. Advertising agencies and platforms should route gambling-related creative through the ARPP’s pre-clearance process where possible; the ARPP will escalate borderline cases to the ANJ under the renewed agreement.

Influencer marketing is explicitly in scope: the ARPP’s Certificate of Responsible Commercial Influence will incorporate a strengthened gambling module with ANJ input. That module will be relevant for operators and agencies using influencers to promote gambling products across digital channels. For industry readers interested in regulatory developments affecting digital channels, the agreement links closely to broader rulemaking and compliance work in France and to cross-sector advertising standards discussed in regulation.

Background and next steps

The first cooperation agreement in 2023 established the pattern of joint work and the observatory on advertising trends. The 2026 renewal maintains that structure while adding JONUM because of the SREN law and the 7 February 2026 decree that operationalised the experimental framework. The ANJ will now take part in the ARPP’s review of the four November 2022 commitment charters and will support development of the influencer certificate’s gambling module.

Operators named on the ANJ’s JONUM declaration list—Cylimit, Sorare and Meta Football League (MFL)—must ensure their communications comply with the new interactions between the ANJ and ARPP, including the forthcoming order on warning-message wording and format. Advertising projects that target minors or fail to include the required warnings risk ANJ-ordered withdrawal.

For regulatory teams and compliance officers, this renewed agreement signals a clearer, institutionalised route for pre-publication scrutiny of gambling advertising in France and tighter oversight of games with monetisable digital objects. It also creates a formal advisory link between the advertising self-regulator and the gambling regulator that operators will need to factor into campaign workflows. Relevant industry stakeholders can follow related developments in advertising standards and certification via the ARPP and track SREN implementation through ANJ announcements and the annual observatory on advertising trends.