Shareholders of Evoke Approve Total Acquisition by Bally’s Intralot
The £243 million agreement received almost unanimous shareholder support and places the enterprise value of Evoke at £2.2 billion, with closure expected in the first quarter of 2027.

Key Takeaways
- The total acquisition of Evoke by Bally’s Intralot was approved with 99.63% of votes in favor.
- The enterprise value of Evoke stands at £2.2 billion, incorporating debt following the acquisition of William Hill’s assets.
- The transaction is set to close in the first quarter of 2027, subject to regulatory conditions.
- Bally’s Intralot reported a 199% year-on-year revenue growth following the announcement of the deal.
- Bally’s Corporation faces challenges related to debt covenant compliance despite the revenue uptick.
Shareholders of Evoke have overwhelmingly approved the total acquisition of the company by Bally’s Intralot, listed in Athens. The agreement, announced in June and valued at £243 million, received the green light at a court meeting on August 17, with 30 shareholders voting in favor and only one against. At the general meeting held that same day, 99.63% of the shares present supported the deal, while 0.37% opposed it, totaling 269,432,165 shares voted. Closure is expected in the first quarter of 2027, pending regulatory and closing conditions.
Acquisition Details: Process, Value, and Terms
The acquisition includes the debt assumed by Evoke following the leveraged purchase of non-U.S. assets from William Hill in 2022, raising Evoke's overall enterprise value to £2.2 billion. Bally’s Intralot had initially submitted an offer of 32 pence per share in January, which was rejected by Evoke's board, which had begun a strategic review process with a view towards a potential sale. Subsequently, the offer increased to 50 pence, and finally, a figure of 52 pence per share was accepted after the deadline was extended to June 8.
The process was marked by ongoing negotiations, reflecting the challenging context that Evoke was traversing following its prior acquisition of significant assets. The final conditions for the completion of the deal are subject to regulatory approval and other customary closing requirements in this type of B2B transaction [/b2b].
Almost Unanimous Support from Shareholders and Majority Vote
In the decisive phase of the agreement, 30 key shareholders voted in favor and only one opposed during the court meeting. At the general assembly, the proportion of votes was overwhelmingly favorable: 99.63% in favor and 0.37% against, highlighting the high degree of consensus to proceed with the integration with Bally’s Intralot. This proportion reflects the need for a solution to the debt burden and the optimization of the business previously acquired from William Hill.
Financial Results and Strategic Vision of Bally’s Intralot
Bally’s Intralot, after announcing the acquisition, reported a 199% year-on-year growth in its revenues for the second quarter of the year, reaching €544.2 million (£465.8 million). CEO Robeson Reeves expressed confidence in the ability to create value alongside Evoke:
“The progress made during the quarter reinforces our confidence in the value we can generate together. The same focus on cost discipline and organic growth translates directly to a business of the scale and customer reach of Evoke.” — Robeson Reeves, CEO of Bally’s Intralot
This statement points to the strategy of operational integration and financial optimization in the new resulting group.
Impact on the Bally’s Corporation Group and Financial Challenges
Bally’s Corporation, the parent company headquartered in Rhode Island and majority shareholder of Bally’s Intralot, experienced a 25% drop in its stock price on August 17 following the publication of doubts about compliance with certain debt covenants. Despite a 20% year-on-year rebound in group revenues, reaching $792.2 million (£585.8 million), documentation submitted to the Securities and Exchange Commission (SEC) on August 14 acknowledged that the company “does not project to meet the liquidity maintenance requirement” nor the “consolidated net leverage ratio covenant” required by its lenders.
This context underscores that, while the operation strengthens Bally’s Intralot's position in key markets and supports its expansion strategy, the financial sustainability of the group as a whole remains under scrutiny. The final outcome of the deal will depend on the effective management of debt and operational integration, as well as the regulatory environment in the affected jurisdictions.
Industry Prospects and Regulatory Considerations
The acquisition of Evoke reinforces Bally’s Intralot's positioning in the international gaming landscape and may influence upcoming consolidation and restructuring moves among publicly traded operators. Compliance with regulatory conditions will be crucial for closure, given the implications for competition and financial stability in the markets where Evoke operates, as well as the integration of assets coming from William Hill outside the U.S.
The industry observes this operation as a reference for future acquisitions in the casino space and among international operators with significant exposure to leveraged assets.
Frequently Asked Questions
When is the closing of the acquisition of Evoke by Bally’s Intralot expected?
The closing is expected in the first quarter of 2027, conditional on meeting the regulatory and closing conditions outlined in the agreement.
What is the total value of Evoke following the acquisition including debt?
The enterprise value of Evoke amounts to £2.2 billion, integrating the debt incurred from the purchase of non-U.S. assets from William Hill in 2022.
What was the shareholder backing for the acquisition?
99.63% of the shares represented at the general meeting voted in favor of the agreement, with only 0.37% opposed, reflecting nearly unanimous support.
How did Bally’s Intralot's financial results evolve after the announcement?
Bally’s Intralot reported revenues of €544.2 million (a 199% year-on-year increase) in the second quarter, solidifying its strength following the transaction.
What financial challenges does Bally’s Corporation face after the operation?
Bally’s Corporation warned of potential debt covenant breaches to the SEC, which impacted a 25% drop in its stock price, despite revenue growth.
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About the author

Gonzalo Marín
Industry Deals Correspondent
Gonzalo Marín covers the corporate deal flow of gambling — operator strategy, M&A, regulated-market entries, and product launches. The reports open with the transaction, cite companies, valuations, and jurisdictions exactly as released, and keep the announcement apart from its actual effect. When a Latin American operator raises capital or a European brand lands in the region, Gonzalo Marín reports who signs, for how much, and on what terms.
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