Marina Bay Sands Reports Near-Full Hotel Occupancy for Singapore F1 Weekend

Marina Bay Sands reported it is operating at near-full hotel occupancy during the Singapore Grand Prix period and has sold out a SGD100,000 hospitality package tied to its Scuderia Ferrari HP partnership. The resort confirmed the demand as the Singapore Grand Prix runs from October 9 to 11 at the Marina Bay Street Circuit.

Occupancy and the sold-out hospitality package

The Marina Bay Sands hotel, which has approximately 1,850 rooms and suites, told GGRAsia that its property is “currently operating at near-full occupancy” for race week. The resort said interest in its race-season experiences was strong and that the Scuderia Ferrari HP All-Access Package, priced at SGD100,000 for two guests, had sold out.

The sold-out package bundled a five-night stay in a one-bedroom Paiza Grand Suite with three-day VIP access to the Formula 1 Paddock Club for two people, an invitation to a private Scuderia Ferrari HP event, dining and nightlife experiences, limousine transfers and SGD2,000 in resort credit.

The partnership and programme running during the Grand Prix

Marina Bay Sands extended its partnership with Formula 1 team Scuderia Ferrari HP in August; the collaboration originally began in 2023 and includes a series of Formula 1-related activities at the casino complex. The resort described this year’s programme as intended to tap into a “growing intersection of sport, culture and luxury lifestyle.”

Among the guest-facing elements the resort has put in place for the period are a Ferrari Lifestyle boutique at The Shoppes at Marina Bay Sands and a display of a Ferrari SF21 show car. The boutique is scheduled to run at the shopping mall until October 25, while the SF21 display is on site until October 12.

Branded moments and on-property activations

Marina Bay Sands said it will illuminate its three hotel towers and the ArtScience Museum nightly in Ferrari red as part of the Formula 1-related campaign. Those activations complement the hospitality offering and the retail presence.

The integrated approach pairs luxury accommodation, motorsport hospitality and branded retail. Packaging VIP access to the Formula 1 Paddock Club alongside suite stays and private events is a core element of the resort’s race-week product mix.

Corporate structure and jurisdictional context

The property is operated by Marina Bay Sands Pte Ltd, a unit of United States-based casino group Las Vegas Sands Corp. The company is promoting these experiences in Singapore around the Marina Bay Street Circuit, the race venue for the Singapore Grand Prix from October 9 to 11.

Operators running global properties frequently use flagship events such as a Grand Prix to drive premium revenue and occupancies. For Marina Bay Sands the combination of high room count — roughly 1,850 rooms and suites — and bespoke, high-ticket hospitality packages has delivered near-full occupancy this race period.

What the experience includes and timing details

The Scuderia Ferrari HP All-Access Package sold out ahead of the Grand Prix. The package components preserved by the resort are:

• five-night stay in a one-bedroom Paiza Grand Suite for two guests

• three-day VIP access to the Formula 1 Paddock Club for two people

• invitation to a private Scuderia Ferrari HP event

• dining and nightlife experiences and limousine transfers

• SGD2,000 in resort credit

The broader consumer-facing schedule includes the Ferrari Lifestyle boutique at The Shoppes at Marina Bay Sands through October 25 and the Ferrari SF21 show car display until October 12.

Commercial read for operators and sponsors

High demand for this tier of hospitality highlights the commercial value of tie-ups between casino resorts and Formula 1 teams. The extension of the Scuderia Ferrari HP partnership in August confirms an ongoing relationship that began in 2023 and now surfaces in accommodation, retail, F1 paddock access and branded events.

The clarity of the package price — SGD100,000 for two guests — and its sell-out status will be of interest to other operators and sponsors considering similar bespoke hospitality stacks during premium sporting events.

“The Formula 1 season remains one of the most anticipated periods of the year for Marina Bay Sands, drawing guests who want to experience the excitement of race week both on and off the track,” a resort spokesperson told GGRAsia.

The spokesperson added: “Our hotel is currently operating at near-full occupancy and interest in our race-season experiences has also been strong, with the Scuderia Ferrari HP All-Access Package now sold out.”

Where to see the activity on site

Visitors and guests can find the pop-up retail presence at The Shoppes at Marina Bay Sands, while the Ferrari SF21 show car is displayed inside the resort until October 12. The nightly illumination of the three hotel towers and the ArtScience Museum in Ferrari red forms part of the resort’s F1 campaign.

For readers tracking event-related hotel performance and hospitality packaging, the Marina Bay Sands example provides a clear case of how a large-room-count asset and a premium motorsport tie-up convert into near-full occupancy and high-end package sales during a major sports weekend.

Marina Bay Sands occupies the bayside footprint adjacent to the Singapore Grand Prix at the Marina Bay Street Circuit, while the Scuderia Ferrari HP partnership extension announced in August underscores the commercial alignment between casino resorts and Formula 1 teams. Coverage of event-driven hospitality and marketing programs appears regularly in our news section.