Blueprint Gaming inks South Africa deal with Betway and Jackpotcity

Blueprint Gaming has signed a South Africa partnership with Supergroup brands Betway and Jackpotcity to distribute its online slot portfolio in the market, the companies announced on 20 October 2026. Under the agreement, Betway and Jackpotcity players will gain access to Blueprint titles including Megaways™ and Cash Strike™, plus IP-led releases such as ted™ and Game of Thrones™, with additional games to be rolled out over time.

Scope of the distribution

The deal covers Blueprint's established and branded slot catalogue. Titles named in the announcement were Megaways™, Cash Strike™, ted™ and Game of Thrones™. Blueprint said further games from its portfolio will be added to Betway and Jackpotcity over time.

Strategic intent and comment

Blueprint positioned the agreement as part of a longer-term South Africa strategy aimed at expanding beyond its initial market entry and reaching more customers through established local-facing operators. Sam Haggblom, Director of Business Development at Blueprint Gaming™, said:

“South Africa continues to be an important market for Blueprint as we look to build meaningful, long-term partnerships across the region. Working with key Supergroup brands such as Betway and Jackpotcity gives us a formidable platform to showcase the depth and diversity of our portfolio.”

Haggblom added that Blueprint expects its established titles and expanding range of branded content to resonate with new players and that the company looks forward to building on the partnership as it grows its presence in South Africa. The announcement follows Blueprint's initial market entry into the country earlier in its stated South Africa strategy.