ComeOn Group awarded Finnish licences ahead of 1 July 2027 market opening
Licences from the Finnish National Police Board cover online casino and sports betting services
Key Takeaways
- ComeOn Group was awarded all licences it applied for by the Finnish National Police Board.
- Applications were submitted on 2 March 2026, the first day of the window.
- Licences permit online casino and sports betting services when the market opens on 1 July 2027.
- European Entertainment Group AB described Finland as core to its growth and committed to 100% regulated revenue.
ComeOn Group has been awarded all gambling licences it applied for by the Finnish National Police Board, clearing the way to offer services when Finland's newly regulated market opens on 1 July 2027. The licences permit the Group to provide online casino and sports betting to Finnish players.
Application timeline and scope
European Entertainment Group AB said its subsidiary, ComeOn Group, submitted applications on 2 March 2026, the first day of the application window, and was among the first operators granted licences under Finland’s new Gambling Act. The licences authorise the Group to offer online casino and sports betting services when the market opens.
Company statements
"Securing all the licences we applied for, required to execute the Group's plans for the regulated Finnish market, is an important milestone and reflects the work our teams put into preparing for Finland’s new regulatory framework," said Itai Frieberger, CEO of EEG.
"Finland is a core part of our growth strategy. Entering a regulated market with licences in hand gives the Group a strong platform for sustainable, compliant revenue growth," said Raffaele Amodio, Group CFO, and added that this supports the company's commitment to 100% regulated revenue.
Regulatory context
Finland is transitioning from a state monopoly to a competitive licensing model under Finland’s new Gambling Act. The Finnish National Police Board issued the licences that ComeOn Group applied for, allowing market entry on the statutory opening date of 1 July 2027. The company described Finland as a market where it looks forward to serving customers in a fully regulated environment from July 2027.
Frequently Asked Questions
Which regulator granted ComeOn Group its Finnish licences?
The Finnish National Police Board granted the licences. European Entertainment Group AB said the Board issued all licences the subsidiary ComeOn Group applied for.
When did ComeOn Group apply for the Finnish licences?
ComeOn Group submitted its applications on 2 March 2026, the first day of the application window, and was among the first operators granted licences.
What services do the licences cover and when do they take effect?
The licences authorise online casino and sports betting services for Finnish players and take effect when Finland's newly regulated market opens on 1 July 2027.
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About the author
Eleanor Whitfield
Regulatory Affairs Correspondent
Eleanor Whitfield tracks gambling legislation, licensing decisions, and regulator enforcement across key markets — from the UKGC, MGA, and Germany's GGL to Spain's DGOJ and the state-by-state map in the Americas. The reporting answers three questions precisely: what changed, where, and who it affects, with jurisdictions, effective dates, and penalty figures named exactly as published. Compliance officers and operators read Eleanor Whitfield to know which rulebook moved before their next board meeting.
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