iGaming Festival to run alongside MP-messut in Helsinki, Feb 2028
Consumer-facing iGaming Festival opens 5–6 Feb; programme includes awards and seminar.
Key Takeaways
- Finnish Gaming Experts will run the iGaming Festival at Helsinki Messukeskus in February 2028.
- Public days are Saturday–Sunday, 5–6 February 2028; iGaming Awards gala is on 3 February and a seminar on 4 February.
- Entrance to the festival is included in the MP-messujen ticket and the event has an 18-year age limit.
- Organisers state the festival will comply with gambling legislation and include a responsibility stage.
- The festival is timed about seven months after the launch of Finland's new gambling licence system.
Finnish Gaming Experts will stage a consumer-facing iGaming Festival at Helsinki Messukeskus in February 2028, running alongside the MP-messut motorcycle show. The organisers announced the public days for the festival are Saturday and Sunday, 5–6 February 2028; the professional programme includes the iGaming Awards gala on Thursday 3 February 2028 and a seminar on Friday 4 February 2028.
Event concept and organisers
The festival is produced by Finnish Gaming Experts and organised by Titti Myhrberg, Laura Sandström and Wille Wilenius. The organisers say the concept was developed closely with industry participants who plan to operate in the Finnish market.
"Olemme suunnitelleet tapahtumakonseptia alan toimijoiden kanssa ja huomanneet, että tällaista tapahtumaa kohtaan on yllättävän paljon mielenkiintoa," Titti Myhrberg, CEO of Finnish Gaming Experts, said. "Vastaavanlaista foorumia, jossa pelaajat ja alan yritykset voisivat kohdata kasvokkain, ei ole ollut."
Practical details and positioning
Entrance to the iGaming Festival is included in the MP-messujen ticket; the festival's minimum age is 18 years. The organisers say they will follow the gambling legislation and regulatory guidance in force during the event. The festival will host a dedicated responsibility stage addressing themes around responsible gambling.
Helsinki Messukeskus business manager Satu Papadopoulos described the event as a new meeting opportunity for the sector:
"On hienoa olla mukana rakentamassa uutta rahapelialan tapahtumaa, joka tarjoaa foorumin kohtaamisille, keskustelulle ja tiedon jakamiselle," Papadopoulos said.
The timing places the festival at roughly seven months after the planned start of Finland's new gambling licence system. The public-facing concept is presented as distinct from trade-focused shows such as ICE Barcelona and SBC Summit.
Frequently Asked Questions
When will the iGaming Festival take place in Helsinki?
The public-facing iGaming Festival will be open on Saturday and Sunday, 5–6 February 2028, with the iGaming Awards gala on Thursday 3 February 2028 and a seminar on Friday 4 February 2028.
Who is organising the iGaming Festival?
Finnish Gaming Experts is producing the event, with organisers Titti Myhrberg, Laura Sandström and Wille Wilenius named as the project's organisers.
How can consumers attend the iGaming Festival?
Entry to the iGaming Festival is included in the MP-messujen ticket and the festival has an age limit of 18 years.
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About the author
Oliver Grant
Industry Technology Correspondent
Oliver Grant covers the technology and business machinery of iGaming — platform and data deals, AI and compliance tooling, affiliate and marketing shifts, and the quarterly numbers behind them. The reports lead with the announcement, name the vendors and figures exactly as published, and separate genuine capability from press-release promise. When a supplier ships a new engine or a regulator tightens ad rules, Oliver Grant explains what actually changes for the companies involved.
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