Laura Taylor appointed Fractional CMO at GameOn to strengthen marketing leadership

GameOn appointed Laura Taylor to its Fractional CMO team on 19 October 2026, adding a senior marketing and brand specialist with more than 15 years of experience in iGaming. Taylor joins from Games Global, where she was Senior Brand Manager, and her CV also includes roles at Microgaming.

Role and remit at GameOn

In the Fractional CMO role Taylor will act as a senior marketing partner to GameOn clients, covering marketing strategy, brand positioning and campaign planning, plus team guidance and delivery of key initiatives. The remit is described as providing senior marketing expertise that can flex around client priorities.

Background and experience

Taylor spent her most recent period at Games Global as Senior Brand Manager and has previously held positions at Microgaming. GameOn positions its Fractional CMO offering as embedding senior marketers into client teams to deliver strategic and hands-on activity.

Executive comments

“Laura brings exactly the combination of strategic thinking, industry experience and hands-on delivery that our Fractional CMO clients need,” said Alex Wilson, Head of Marketing Division at GameOn.

“I’m really excited to join GameOn and have the opportunity to work with such a varied range of businesses across the iGaming sector,” Taylor added, saying she was attracted by the flexibility of GameOn’s Fractional CMO model and its ability to become an extension of clients’ teams.

GameOn named Taylor to its Fractional CMO team to broaden its senior marketing capacity for clients across the iGaming sector. The appointment was announced on 19 October 2026.