Media Troopers moves performance marketing into mainstream media at NEXTPredict

Media Troopers is expanding its performance marketing remit into mainstream media and will demonstrate the shift at NEXTPredict NYC in October 2026. The company says it will repurpose the technology, data and audience-acquisition expertise it developed in the regulated online gambling industry to target financial, business, news and entertainment publishers.

Strategy and rationale

Media Troopers frames the move around audience change and the emergence of prediction markets that intersect with finance, politics, sports, entertainment and news. The business intends to use existing attribution and media-buying capabilities to open new acquisition channels beyond gaming while keeping a performance focus.

"Media Troopers has spent years understanding where valuable audiences are, how to reach them efficiently, and how to measure performance across highly competitive markets," said Shmulik Segal, CEO at Media Troopers. "We are now applying that knowledge, together with our technology and data capabilities, to a much broader media landscape."

The company identified mainstream financial, business and news publishers as increasingly relevant acquisition channels and views those environments as opportunities to bring a performance-driven approach to new audiences.

Proof point: NEXTPredict NYC

Media Troopers will attend NEXTPredict NYC in October 2026 to showcase how it will transfer skills from regulated markets into mainstream media contexts. The conference gathers groups across prediction markets, gaming, finance, technology and media, creating a cross-sector audience the company aims to reach.

Media Troopers says its core offer remains attribution-led customer acquisition powered by technology and data built for regulated online gambling markets, now applied to broader publisher inventory and prediction-market adjacencies. The firm presented this agenda publicly on 19 October 2026.