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Super Group CFO Confirms Cautious Approach to Mergers and Acquisitions

Super Group prioritizes organic growth with limited resources for acquisitions, following a record second-quarter revenue.

By Gonzalo MarínPublished Aug 11, 20262 min readUSA
Super Group CFO Confirms Cautious Approach to Mergers and Acquisitions

Super Group, owner of Betway and the Spin casino unit, has opted for a cautious approach to its mergers and acquisitions, preferring to avoid large amounts of debt. This strategy has remained firm even after its record results in the second quarter of 2026, where they reported revenues of $684 million, an 18% year-on-year increase.

Expansion in Africa and the International Market

Super Group's growth has been notable in the African segment, where revenues increased by 36% year-on-year, reaching $310 million. This robust growth has allowed the company to sign a significant sponsorship deal with Manchester United, leveraging the large fan base on the continent. Expansion in Africa will continue with planned launches in Namibia, Kenya, and Rwanda.

Internationally, Super Group is focused on regulatory aspects in new markets, such as Alberta and New Zealand, ensuring that its products comply with regulations.

Financial Strategy and Projections

CFO Alinda Van Wyk emphasized that the company continues to seek organic growth of about 10% annually. To achieve this, they maintain a marketing ratio of 22% and expect EBITDA margins to approach 30%. "We are not comfortable with the idea of incurring large debts to finance acquisitions," commented Van Wyk.

Super Group has also gained benefits in the United Kingdom, despite the increase in the remote gambling tax to 40%. Brand presence and partnerships with high-profile teams in the Premier League strengthen its position in the competitive UK market.

Balance and Opportunities in the Canadian Market

In Canada, Super Group's approach in Alberta promises to be more rational than in Ontario. "Alberta allows for a more systematic and fluid transition," explained Van Wyk, highlighting the importance of clear communication with its clients during the integration process.

For his part, Neal Menashe, CEO of Super Group, underscored that the experience and resonance of its brands in Alberta will facilitate a smoother entry into the market.

Focus on M&A Opportunities

Although Super Group's approach to mergers and acquisitions is cautious, the company continues to seek opportunities that align with its profile. With its shares near historic highs and sufficient cash reserves, they are solidly positioned for future negotiations, always prioritizing flexibility.

With this combination of organic strategies and selective acquisitions, Super Group is poised to continue its upward trajectory in the global iGaming market.

Source: EGR Awards

Tags

super-groupmergers-acquisitionsorganic-growthafrican-marketcanadian-regulation

About the author

Gonzalo Marín

Gonzalo Marín

Industry Deals Correspondent

Gonzalo Marín covers the corporate deal flow of gambling — operator strategy, M&A, regulated-market entries, and product launches. The reports open with the transaction, cite companies, valuations, and jurisdictions exactly as released, and keep the announcement apart from its actual effect. When a Latin American operator raises capital or a European brand lands in the region, Gonzalo Marín reports who signs, for how much, and on what terms.

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