Altenar appoints Steven Craven as Chief Financial Officer
Craven joins to lead finance as the sportsbook supplier expands across regulated markets.
Key Takeaways
- Steven Craven was appointed Chief Financial Officer at Altenar on 29 October 2026.
- He spent a decade at PwC and supported Strix Plc’s AIM IPO before moving into iGaming.
- Craven worked at PokerStars/Flutter on the FTSE merger and at a technology start-up.
- His remit at Altenar covers financial operations, strategy and international expansion across regulated markets.
Steven Craven has been appointed Chief Financial Officer at Altenar, the sportsbook technology supplier, with the hire announced on 29 October 2026. He will oversee Altenar’s financial operations and strategy as the company develops its international business across regulated markets.
Executive background
Craven brings experience in financial management, corporate reporting and business leadership. He began his career at PwC, where he spent a decade gaining accounting and financial management experience across industries and international markets. He then joined Strix Plc and supported its AIM initial public offering while helping to develop financial reporting, investor relations and corporate governance functions.
Craven later moved into iGaming with PokerStars/Flutter, working primarily on the FTSE merger. He subsequently worked at a technology start-up on projects spanning software development, web domains and other emerging concepts.
Role and mandate at Altenar
In his new role as Chief Financial Officer, Craven will align financial planning with Altenar’s long-term business objectives and support the company’s development in regulated markets. He will work with customers, suppliers and staff to shape the company’s financial strategy and navigate regulatory requirements.
“I’m excited to build upon the solid foundations already in place at Altenar as we enter the next phase of business growth,” Craven said. "I look forward to working with our customers, suppliers, and staff to shape the financial strategy of the business, to continue to successfully navigate the complex regulatory environment in which we work, and to support the ambitions of our founders." — Steven Craven, Chief Financial Officer at Altenar
Altenar’s CEO and Co-Founder, Stanislav Silin, said the appointment strengthens the leadership team as the supplier continues international development.
Altenar is a sportsbook technology provider operating across regulated jurisdictions and markets. The announcement was first published by Gaming And Media on 29 October 2026.
regulated markets and the sportsbook sector will be key to his remit, and the company positions the hire to support ongoing expansion across those jurisdictions. sports operators and partners should expect engagement with the new finance function.
Frequently Asked Questions
When did Steven Craven join Altenar as CFO?
Steven Craven’s appointment as Chief Financial Officer at Altenar was announced on 29 October 2026. The company published the hire via Gaming And Media on that date.
What experience does Steven Craven bring to Altenar?
Steven Craven brings a decade at PwC, work supporting Strix Plc’s AIM IPO, iGaming experience at PokerStars/Flutter on the FTSE merger, and later roles at a technology start-up. These roles covered accounting, financial reporting, investor relations and corporate governance.
What will Craven’s responsibilities be at Altenar?
Craven will oversee Altenar’s financial operations and strategy, align financial planning with long-term objectives, and support the company’s development across regulated markets. He will work with customers, suppliers and staff on the firm’s financial strategy.
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About the author
Marcus Webb
Industry Deals Correspondent
Marcus Webb covers the deal flow of the gambling industry — operator strategy, M&A, market entries, and product launches from sportsbook rebrands to full platform migrations. The reports name the companies, valuations, and jurisdictions exactly as disclosed and separate the announcement from its market impact. When a group consolidates a brand or a challenger launches into a new state, Marcus Webb explains who gains, who pays, and what closes next quarter.
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