IWG rolls out Daily Streak retention feature to five North American lotteries
Two lotteries live with three further launches scheduled later in October 2026.
Key Takeaways
- Instant Win Gaming launched Daily Streak across five North American lotteries on 19 October 2026.
- Two lotteries are already live and three additional launches are scheduled later in October 2026.
- Atlantic Lottery went live with Daily Streak Expander; the Pennsylvania Lottery launched Next Level Loot.
- Daily Streak adds a daily wheel spin that sets an “enhanced benefit”; missing a day resets the streak.
Instant Win Gaming launched Daily Streak, a new retention feature for eInstant games, across five North American lotteries on 19 October 2026. The company said the feature is already live with two lotteries and that three additional launches are scheduled for later this month.
How Daily Streak works
Daily Streak adds a wheel spin the first time a player enters a participating game each day. IWG said the spin sets that day’s “enhanced benefit,” and that returning on consecutive days either retains the existing benefit level or improves it. Missing a day resets the streak and returns the wheel to its starting level.
Rollout by lottery and product names
Atlantic Lottery went live first with Daily Streak Expander, followed by the Pennsylvania Lottery’s launch of Next Level Loot, according to IWG. The Kentucky Lottery is set to introduce Daily Streak Boost later this month, and the Virginia Lottery and New Hampshire Lottery will receive Daily Streak Expander launches in the same window.
Product detail and supplier comment
IWG described Daily Streak Expander as a 3x5 game board that expands as players progress through Daily Streak wheel levels, unlocking additional prize opportunities and bonus game experiences. Jason Lisiecki, EVP at Instant Win Gaming, said:
“Daily Streak introduces a new way for lotteries to reward players for consecutive daily play of featured eInstant games. We’re grateful to our lottery partners for helping bring this feature to market and see considerable potential for its application across our wider portfolio.”
The supplier framed the feature specifically for eInstant games and confirmed the October 2026 live dates and scheduled launches. eInstant games and supplier rollout details were highlighted in IWG’s announcement to the market via its news release and industry b2b channels.
Frequently Asked Questions
When did IWG launch Daily Streak and how many lotteries are included?
Instant Win Gaming launched Daily Streak on 19 October 2026 across five North American lotteries. Two lotteries were live at announcement and three further launches were scheduled for later in October 2026.
Which lotteries have gone live with Daily Streak and which products did they use?
Atlantic Lottery went live with Daily Streak Expander and the Pennsylvania Lottery launched Next Level Loot. The Kentucky Lottery, Virginia Lottery and New Hampshire Lottery are scheduled for launches later in October 2026, including Daily Streak Boost and Expander variants.
What does the Daily Streak mechanic do for players?
Daily Streak adds a wheel spin the first time a player enters a participating eInstant game each day and that spin sets the day’s “enhanced benefit.” Returning on consecutive days retains or improves the benefit level, while missing a day resets the streak and the wheel to its starting level.
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About the author
Marcus Webb
Industry Deals Correspondent
Marcus Webb covers the deal flow of the gambling industry — operator strategy, M&A, market entries, and product launches from sportsbook rebrands to full platform migrations. The reports name the companies, valuations, and jurisdictions exactly as disclosed and separate the announcement from its market impact. When a group consolidates a brand or a challenger launches into a new state, Marcus Webb explains who gains, who pays, and what closes next quarter.
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