Kambi signs multi-year Turnkey Sportsbook deal with QuinnBet
QuinnBet to migrate to Kambi’s platform for UK and Ireland growth and future expansion.
Key Takeaways
- Kambi Group signed a multi-year online sportsbook partnership with QuinnBet on 19 October 2026.
- QuinnBet will migrate to Kambi’s Turnkey Sportsbook and integrate with Pragmatic Solutions.
- The solution includes a flexible front end, Bet Builder, AI-powered trading and risk management.
- Kambi’s network of more than 70 global partners will supply pricing and trading intelligence.
- Expansion into further regulated jurisdictions is possible subject to licensing and regulatory approvals.
Kambi Group signed a multi-year online sportsbook partnership with QuinnBet on 19 October 2026. QuinnBet will migrate to Kambi’s Turnkey Sportsbook and integrate with the operator’s chosen player account management platform, Pragmatic Solutions, to support growth in the UK and Ireland.
Deal details
The agreement gives QuinnBet access to Kambi’s technology, trading expertise and network intelligence while retaining the flexibility to expand into additional regulated jurisdictions subject to relevant licensing and regulatory approvals. The partnership is explicitly aimed at powering QuinnBet’s “next phase of growth” in its core markets.
Product scope and capabilities
QuinnBet will leverage Kambi’s end-to-end sportsbook solution, including a flexible front end, the award-winning Bet Builder, advanced AI-powered trading and risk management capabilities, and Kambi’s regulatory expertise. The operator will use the platform to serve sports popular with UK and Irish customers, including horse racing, football and darts. Kambi’s network intelligence—drawn from a network of more than 70 global partners—will feed pricing, trading performance and product development insights back to QuinnBet.
QuinnBet will integrate Kambi’s sportsbook with Pragmatic Solutions as the selected player account management platform. The contract provides the technical and trading components required for online sportsbook operations and leaves market entry contingent on obtaining the necessary licences in any new jurisdictions.
Executive comments
“We are very pleased to partner with QuinnBet, an operator with a strong presence in the UK and Ireland and ambitious plans to expand into new jurisdictions,” said Werner Becher, Kambi Group CEO.
“Partnering with Kambi is a significant milestone for QuinnBet as we enter our next phase of growth,” said Brenda Quinn, QuinnBet CEO. "Kambi’s proven capabilities across regulated markets make it a strong fit for our business, and we look forward to working together to build on our position in the UK and Ireland and pursue future growth opportunities."
Kambi framed the deal as reinforcing its position as a supplier to operators seeking sportsbook expertise and network intelligence to compete in regulated markets. QuinnBet described the partnership as enabling a more engaging customer experience and supporting its expansion ambitions.
Frequently Asked Questions
When was the Kambi and QuinnBet partnership signed?
The multi-year online sportsbook partnership was signed on 19 October 2026. The agreement commits QuinnBet to migrate to Kambi’s Turnkey Sportsbook and integrate with Pragmatic Solutions.
What product will QuinnBet use from Kambi?
QuinnBet will migrate to Kambi’s Turnkey Sportsbook and use the supplier’s end-to-end sportsbook solution, including a flexible front end, the award-winning Bet Builder, and AI-powered trading and risk management capabilities.
Which markets will the partnership initially cover?
The partnership is aimed at supporting QuinnBet’s growth in the UK and Ireland. Any expansion into additional regulated jurisdictions is subject to relevant licensing and regulatory approvals.
How will Kambi’s network help QuinnBet?
Kambi will provide insights and intelligence from its network of more than 70 global partners to improve pricing, trading performance and product development for QuinnBet.
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About the author
Marcus Webb
Industry Deals Correspondent
Marcus Webb covers the deal flow of the gambling industry — operator strategy, M&A, market entries, and product launches from sportsbook rebrands to full platform migrations. The reports name the companies, valuations, and jurisdictions exactly as disclosed and separate the announcement from its market impact. When a group consolidates a brand or a challenger launches into a new state, Marcus Webb explains who gains, who pays, and what closes next quarter.
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