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Universal focuses on expanding the mass market and Okada Play

Universal Entertainment Corp seeks to improve revenue in Okada Manila by focusing on the mass market and the Okada Play platform.

By Gonzalo MarínPublished Aug 10, 20262 min readAsia Pacific
Universal focuses on expanding the mass market and Okada Play

Universal Entertainment Corp, operator of Okada Manila in the Philippines, is focusing its efforts on increasing the mass market and its online gaming platform, Okada Play. This is due to a 13% drop in revenue during the second quarter of 2026 compared to the previous year, reaching $191 million. Adjusted EBITDA decreased by 62.5% to $17.4 million, resulting in an operating loss of $8.7 million.

Strategy to Counter Losses

Universal explained that the global economy continues to face uncertainties due to inflationary pressures and geopolitical tensions. Commodity prices are significantly affected by the external environment. Although the Japanese economy shows moderate recovery, there are concerns about external risks. Universal is focused on optimizing costs and prioritizing management resources to improve its income structure.

Expansion in the Online Gaming Market

In response to changes in the competitive landscape of the Philippine gaming market, Universal implemented an omnichannel strategy. In May, in partnership with PhilWeb Corporation, they launched Okada Play for the Philippine market. This initiative aims to mitigate fluctuations in visitor numbers and attract new customer segments.

Increase in Profitability

Universal is working to increase the profitability of the resort by expanding non-gaming revenue through organizing large-scale events. Despite market challenges, the company is moving forward with cost optimization and resource allocation. Although there was an increase in some expenses in the second quarter, these are considered strategic investments for future growth.

External Recognition and Brand Growth

The company received international recognition by winning in two categories at the "Travel + Leisure Luxury Awards Asia Pacific 2026." This reflects steady progress in enhancing its brand value and strengthens its position in the current competitive market.

Source: G3 Newswire

Tags

universal-entertainmentokada-manilaonline-gamingmass-marketeventsphilippines

About the author

Gonzalo Marín

Gonzalo Marín

Industry Deals Correspondent

Gonzalo Marín covers the corporate deal flow of gambling — operator strategy, M&A, regulated-market entries, and product launches. The reports open with the transaction, cite companies, valuations, and jurisdictions exactly as released, and keep the announcement apart from its actual effect. When a Latin American operator raises capital or a European brand lands in the region, Gonzalo Marín reports who signs, for how much, and on what terms.

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