9th Street Games Debuts B2B Casino Studio with Launch Partners 96.com and Yoller.com

9th Street Games has launched its B2B casino games studio from Dubai, going live with operators 96.com and Yoller.com. With 11 operator integrations either completed or underway, the new supplier aims to position its catalogue around original formats and improved versions of established casino titles. Spinball, Gemdrop and Lootboxes stand out among its early Originals, while familiar games like blackjack and Mines will be presented with modernised user experiences.

9th Street Games’ B2B Casino Studio Launch: Key Facts

Dubai-based 9th Street Games unveiled its B2B casino studio, signalling a focus on fresh gaming experiences for platform operators. 96.com and Yoller.com are the first partners to go live, as the company targets broader adoption through the next wave of integrations already in progress. A total of 11 operator integrations are either active or near completion at launch.

The company’s founder, Harry Layton, previously worked with operators Rivalry and Midnite. In launching the studio, Layton emphasised the industry’s saturation with reskinned content, highlighting the firm’s ambition to bring new mechanics to the B2B market:

"There are thousands of games available, but genuinely new experiences are much harder to find. Too often, a new game means an old mechanic with a different skin on it,” Layton said.

Original Format Games and Lineup Highlights

9th Street Games has developed a portfolio built around original mechanics and modern twists on proven casino titles. The initial Originals lineup includes:

• Spinball: A hybrid inspired by Plinko and pinball, offering progression-based multipliers for increased engagement.
• Gemdrop: Introduces cascading, match-style gameplay, borrowing familiar elements from social puzzle games.
• Lootboxes: Adapts the case-opening mechanic from other verticals to a real-money casino environment.

The studio is also rebuilding classic formats including blackjack, roulette, Mines and Crash, prioritising a more modern user experience. All titles can be customised and branded to fit operator requirements, supporting greater differentiation in crowded game lobbies.

Operator Integrations and Customisation Strategy

From launch, 96.com and Yoller.com are the first to integrate 9th Street Games’ content. The supplier reports that a total of eleven operator integrations are either live or progressing toward completion, positioning the organisation for an expanded B2B footprint.

Customisation is central to the studio’s strategy. Operators can tailor game visuals and features to match their own branding, addressing a demand for bespoke content in the online casino sector. Bespoke titles developed in partnership are planned as part of the ongoing monthly release schedule.

Funding Round and Growth Outlook

9th Street Games confirmed the launch follows a significant funding round concluded earlier in the year. While the company did not disclose the terms or backers of the raise, the capital supports the rollout of monthly new formats, reimagined classics, and the financial resources needed for rapid operator integrations.

With the first wave of partners in place and a release cadence planned, 9th Street Games sets out to establish itself within the competitive B2B games studio market from its Dubai base.

Founder’s Perspective: New Experiences Over Reskins

Founder Harry Layton drew on prior operator experience at Rivalry and Midnite to inform the studio’s approach. He identified a lack of genuinely novel experiences in the B2B slot and table games supply, and views both the Originals lineup and rebuilt classics as a direct answer to this market gap.

The company’s emphasis on innovation, rapid releases, and brand-customisable content targets operators looking to refresh their game libraries amid growing player demand for unique formats.