Twelvio and WIDER Announce Strategic Alliance to Transform Creative Production in Gaming

Twelvio, a digital marketing and social gaming agency, announced the signing of a strategic alliance with WIDER, an AI-powered platform aimed at addressing one of the major limitations of marketing in gaming: creative production is unable to keep pace with automation in targeting and bidding. WIDER automates the analysis of creative results, the adaptation of campaigns, and the localization of ads, allowing Twelvio's clients to launch content faster and optimize iterations without scaling production infrastructure.

The Challenge of Creative Production in Gaming Marketing

Acquisition and media areas automate segmentation and bids. However, creativity still relies on manual processes, creating bottlenecks: successful ads progressively lose effectiveness, acquisition costs rise, and marketing teams struggle to maintain the volume of original concepts necessary to sustain performance. According to Twelvio and WIDER, the decline in ad effectiveness is rarely abrupt: costs simply increase while the budget continues to be spent on increasingly uncompetitive campaigns.

WIDER, an AI Platform Focused on Creative Production for Gaming

WIDER's technology connects advertising accounts of brands and analyzes in real-time which creatives drive results. It also tracks public libraries of competitor ads:

• It shows which ads compete, how long they have been active, and which concepts gain traction.
• It generates advertising assets (UGC, reaction videos, gameplay, motion creatives, static or playable) ready for Meta, AppLovin, Liftoff, Moloco, Unity, Google, and other networks.
• It localizes materials by language and jurisdiction, integrating the corresponding regulatory disclaimers in the production phase.
• It detects creative fatigue before it is reflected in classic performance reports.

According to a spokesperson from Twelvio:

“WIDER is not an isolated creative tool: it brings together research, generation, editing, localization, compliance support, and campaign intelligence into a single system. With Twelvio's industry expertise and its full-cycle marketing capabilities, our clients accelerate the transition from insight to launch-ready ads, allowing them to explore more tests, open new markets, and scale what works.”

Impact on the Marketing Cycle for Operators, Affiliates, and Providers

Marketing teams can replace fragmented solutions and outsourced workflows with a single connected platform. For game providers, a title can be transformed into a complete launch package tailored to the formats, ratios, and languages required by different operators. Affiliates and media buyers gain access to original creative resources across various markets—they do not have to reuse standard graphic lines from affiliate programs.

WIDER's CEO and co-founder, Jonathan Karmi, summarizes its positioning:

“In gaming, there are plenty of ideas, but execution capacity is lacking. Our engine removes that limitation: now a team of two can launch what previously required a whole agency and months of work.”

Background of WIDER and Vision for the Gaming Sector

Founded in July 2025, WIDER has raised two funding rounds backed by venture capital and business angels, reaching an estimated valuation in the tens of millions. It currently works with over 50 gaming brands in North America and Europe, focusing on social casino, fantasy sports, and iGaming. The company initially validated its model in gaming, one of the most regulated advertising environments, where business restrictions force creativity to perform without relying on promotional hooks typical of other industries.

Scope of the Twelvio–WIDER Alliance and Next Steps

The collaboration provides Twelvio with a comprehensive technological layer for creative production and campaign optimization. Its clients benefit from increased execution speed, data-driven iteration, and scalable localization, without adding tools or additional complexity. For WIDER, the agreement opens access to Twelvio's network of operators, providers, affiliates, and technology partners, in addition to its expertise in performance marketing and industry presence.

Karmi emphasizes:

“WIDER adds technology and Twelvio provides industry knowledge, execution capability, and market access. Together, we help gaming brands build more agile, intelligent, and scalable creative operations.”

Twelvio will present WIDER at SBC Summit 2026 in Lisbon, demonstrating to operators and providers how the platform analyzes campaigns, identifies winning patterns, and drives their transformation into multi-format ads, in various languages and networks. Additionally, Twelvio will showcase Retarget.gg, a new platform focused on monetizing geo-blocked traffic and non-converted users, thus expanding its portfolio of technological solutions for digital marketing in gaming.