Allwyn names Fredrik Ögren group chief technology officer

Fredrik Ögren has been appointed Group Chief Technology Officer at multinational lottery operator Allwyn, joining the company in October 2026 and taking responsibility for its accelerated digital transformation. Based in Switzerland, Ögren arrives from Betsson Group, where he served as chief technology officer, and will work across Allwyn’s markets including the UK, Greece, Austria and the US.

Role and remit

Ögren will report into the digital leadership team and partner closely with Allwyn Digital CEO Kresimir Spajic. He is charged with strengthening the group’s technology capabilities, supporting product innovation and building a more connected technology ecosystem across Allwyn’s international business. Allwyn said the appointment is part of its strategy to scale digital platforms and support further online growth.

"Technology plays a critical role in creating great player experiences, enabling innovation and supporting long-term business success," Ögren said. "I look forward to working with colleagues across the Group to build an even more connected technology ecosystem, strengthen our capabilities and help deliver the next phase of Allwyn’s growth."

Ögren succeeds interim Group CTO Brett Cross, who will remain within the business as Deputy Group CTO while also serving as CTO of Global Lottery.

Context: digital strategy and prior moves

Allwyn established Allwyn Digital in September 2025 and appointed Kresimir Spajic, the former Betfred USA chief executive, to lead the unit. The division was created to drive the company’s expanding digital ambitions as lottery operators increasingly embrace online channels and technology-led products. Allwyn highlighted that digital sales now represent 51 per cent of National Lottery sales in the UK.

The group has extended its digital strategy beyond traditional lottery products. In 2025 Allwyn acquired PrizePicks, giving the company exposure to daily fantasy sports and prediction markets. The operator also explored expansion into sports betting, including an attempt to secure a majority stake in Novibet; that effort was ultimately blocked following regulatory intervention.

Spajic welcomed Ögren’s appointment and framed it as a capability play for product delivery and scale.

"He brings deep industry experience, strong technical expertise and a proven track record of leading technology transformation across global organisations," Spajic said. "His appointment is an important step in building a more scalable technology platform across the Group, helping us deliver even better experiences for our customers and partners."

Markets and responsibilities

Allwyn specified that Ögren will collaborate with teams across the UK, Greece, Austria and the US. The role covers support for existing lottery operations, digital product development and infrastructure work needed to integrate acquisitions such as PrizePicks. The appointment is meant to accelerate the company’s roadmap for online products and the technical foundations that underpin cross-market services.

Participant protection event and regulatory engagement

Allwyn recently hosted its second Participant Protection Conference at Kings Place in London under the title "Evolving Participant Protection: Evidence, Insight & Action." The event brought together regulatory leaders, academics, researchers and industry experts to discuss research, accessibility and behavioural insights in responsible play. The conference featured a keynote address from Sarah Gardner, Acting CEO of the Gambling Commission, and a Lottery Literacy Workshop led by Dr Richard Wood, an expert in player behaviour. Coverage of the conference sits alongside Allwyn’s broader digital and regulatory engagement, and reflects the operator’s focus on responsible play as it scales online channels. See reporting in our regulation and b2b sections.