Sunbet extends near-decade partnership with Bede Gaming after strong H1 2026 results

Sunbet has renewed its contract with platform provider Bede Gaming, extending a partnership that has run for nearly ten years, the companies announced on 20 October 2026. The renewal follows a period of strong performance for Sunbet's digital business, which Sun International reports delivered significant year-on-year growth in H1 2026.

Renewal after measurable growth

Sun International's H1 2026 financial update shows the Sunbet digital brand posted a 36% year-on-year revenue increase and a 43% overall rise in igaming gross gaming revenue (GGR). The digital arm now operates across three markets — South Africa, Botswana and Namibia — using Bede Gaming's internationally configurable platform solution.

"We have big aspirations for our digital brand, which now operates across three markets and is delivering impressive results," said Simon Gregory, Sunbet Chief Executive Officer. "Bede has continued to support our ambitions and digital growth year after year, with commendable collaboration and proactivity at all levels of the business. We have a lot to celebrate together, and a lot of exciting work in our roadmap ahead."

Technology and integrations

Bede Gaming has supported Sunbet with tailored features and integrations, including a sportsbook integration with Kambi and CRM integration with Xtremepush. The renewal keeps the supplier-operator relationship in place as Sunbet expands its market footprint in southern Africa.

"We are very proud of the relationship we have continued to grow and foster with Sunbet," said Kirsty Stewart, Bede Chief Legal & Client Success Officer. "It’s been rewarding to witness the incredible success that our partner has experienced during our time working together."

The contract extension preserves a near-decade collaboration that helped establish Sunbet as one of South Africa's leading online betting brands. Bede remains the core platform provider for the operator's cross-border digital rollout.