Gaming Corps inks slots content deal with Veikkaus ahead of Finland licensing shift

Gaming Corps has signed a content partnership with Veikkaus, Finland’s state-owned gaming operator, that begins with Gaming Corps’ slots catalogue and may expand to other game types ahead of Finland’s move to a licence-based market on 1 July 2027. The agreement covers slots for Veikkaus players now and permits future additions including table, mine, plinko and multiplier games as well as proprietary products Smash4Cash™, A-MAZE-CADES™ and X-MY-WAY™.

Deal scope and product highlights

Veikkaus will initially deploy Gaming Corps’ slots catalogue across its online channel veikkaus.fi and its player base. Gaming Corps flagged the slots intellectual property 3 Pigs as one of the studio’s most popular franchises; the company said the 3 Pigs characters are used across different themes and gameplay styles. The commercial terms were not disclosed.

The agreement explicitly allows Veikkaus to take other Gaming Corps content later, naming table, mine, plinko and multiplier formats by genre as eligible expansions. The proprietary titles listed in the contract are Smash4Cash™, A-MAZE-CADES™ and X-MY-WAY™.

Context: Finland’s market change and Veikkaus footprint

Finland will move from Veikkaus’ current exclusivity to a competitive licence-based model on 1 July 2027. Veikkaus said it serves close to 2.7 million registered customers across lottery, sports betting, iCasino and Instants, operating online via veikkaus.fi and in land-based venues including Casino Helsinki and 44 gaming arcades.

Executive comments

"Veikkaus is one of the most established names in European gaming, with an extraordinary reach and relationship with players in Finland," said Graham Greensmith, Chief Commercial Officer at Gaming Corps.

"Gaming Corps has been superb to work with, delivering its content in record time and with real precision," said Riikka Seppänen, Vice President, iCasino at Veikkaus.

Seppänen added that the supplier’s speed and execution come at a valuable time as Veikkaus prepares for the licensing changes. Greensmith highlighted Gaming Corps’ focus on variety, inventive mechanics and a broad mix of gameplay experiences as advantageous as competition increases.