Livia Troise on Live Betting and Technology in Brazil

Livia Troise, Director of Innovation at Casa de Apostas, detailed how live odds are set, the role of artificial intelligence, and how operators manage integrity and player protection. In Brazil, live betting odds adjust within seconds after a goal or a sending-off. Machine learning models recalculate probabilities across multiple markets simultaneously, while operators must detect match-fixing and identify at-risk players.

Live Betting in Brazil and Europe

Live betting in a Brazilian football match is not vastly different from a European one. The logic of the sport and pricing are similar, but the main difference is the maturity of the market and the profile of bettors. Brazil is a developing market, where many customers prefer familiar options such as "double chance" or "draw no bet" due to a greater perception of safety. In balanced matches, betting activity decreases, while in encounters with a clear favorite, activity increases. More experienced Brazilian bettors behave similarly to Europeans but focus on local competitions.

Speed and Decision-Making

In well-covered competitions, odds are updated within seconds, depending on the official data source and the operator's risk controls. The information chain runs from the field to the customer interface, passing through models, suspension rules, and risk controls. The winning combination includes low latency, reliable data, good analytical models, and a stable customer experience.

Difficult-to-Evaluate Events

The most complicated moment to price is a red card. A red card introduces a permanent structural change in the match, requiring the model to consider time, score, and the relative strength of the teams. Situations such as a goalkeeper injury or a penalty can be challenging, but the impact of a red card is more complex to assess.

Alternative Sports and Small Markets

Betting on sports such as tennis, volleyball, or MMA can be just as exciting if the product is tailored to the sport. These sports require market structures, data, and a customer interface specifically designed. Short-term markets, like the next corner kick, can add real value if managed properly.

Sports Integrity and Player Protection

Detecting manipulations and protecting players are distinct risks that require quick controls. Integrity is maintained through monitoring for unusual patterns in events, markets, and accounts. Player protection focuses on their entire trajectory, looking at indicators such as changes in the frequency and size of bets. AI helps to detect and prioritize patterns in real-time, supporting timely interventions.

AI and Football Odds

AI is already transforming the way odds are calculated. Machine learning models process match data, recalculate probabilities, analyze betting patterns, and adjust prices across multiple markets. However, total autonomy remains more of a promise than a reality.

Advantages of Brazilian Operators

Brazilian operators know their local customers better, adapt products and communication, and respond quickly to operational issues. This local knowledge can become an advantage if translated into effective execution and more reliable customer experiences.

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