Bloomberry’s FUNaloMAX launches PHP30M year‑end marketing campaign
Promotion runs 17 Oct–27 Dec with weekly, monthly and year‑end draws and verified-user eligibility.
Key Takeaways
- FUNaloMAX launched a year‑end campaign on 17 October with a PHP30 million (US$472,961) prize pool.
- The promotion runs until 27 December and includes weekly draws, monthly awards and a year‑end draw.
- Participation requires identity verification and prizes include smartphones, a car and bonus gaming credits.
- FUNaloMAX was relaunched in July 2026 after rebranding megaFUNalo!, which debuted in June 2025, and is licensed by Pagcor.
FUNaloMAX, the online gaming platform of Philippine operator Bloomberry Resorts Corp, has launched a year‑end promotional campaign with a prize pool of PHP30 million (US$472,961). The campaign began on 17 October and runs until 27 December, combining weekly prize draws, monthly awards and a year‑end draw, the company said in a 23 October press release.
Campaign details
Available prizes include smartphones, a car, and bonus gaming credits. Participation is restricted to eligible users who have completed identity verification. Bloomberry said the campaign mixes short‑term engagement (weekly draws) with larger monthly and year‑end incentives to reward existing players on FUNaloMAX.
"By introducing high‑impact engagement, FUNaloMAX aims to set a new benchmark for transparent, user‑centric digital entertainment in the industry," said Kelvin Kuang, Bloomberry’s vice president for online gaming.
Platform context and licensing
Bloomberry runs its flagship Solaire Resort & Casino complex at Entertainment City in Manila and the Solaire Resort North property in Vertis, Quezon City. FUNaloMAX was officially launched in July 2026 after the rebranding of its megaFUNalo! platform, which had debuted in June 2025. The company positions FUNaloMAX at the mainstream premium market while its Solaire Online product targets higher‑end players and links to land‑based operations. The platform is licensed by the Philippine Amusement and Gaming Corp (Pagcor).
Bloomberry cited research firm Technavio in the release, referencing a reported shift in the Philippine gaming market towards digital platforms and increased operator investment in online customer retention alongside land‑based businesses. Earlier in October, Bloomberry expanded its digital offerings with the launch of OnlyFun.PH, described by the company as the Philippines’ first regulated live interactive entertainment platform combining gaming, livestreaming and creator‑led content.
Bloomberry framed the promotion as both player reward and market positioning for FUNaloMAX in the Philippine online gaming market. digital gaming business coverage should note the Pagcor licence and the platform's lineage from megaFUNalo!.
Frequently Asked Questions
What is the prize pool for the FUNaloMAX year‑end campaign?
The prize pool is PHP30 million, which the company states is equivalent to US$472,961. The campaign combines weekly draws, monthly awards and a year‑end draw and runs from 17 October to 27 December.
Who is eligible to enter the FUNaloMAX campaign?
Eligible users must complete identity verification to participate. Bloomberry's release explicitly restricted campaign entry to users who have completed that verification step.
How does FUNaloMAX fit within Bloomberry’s product lineup?
FUNaloMAX targets the mainstream premium market and complements Solaire Online, which serves higher‑end players and links to Bloomberry’s land‑based operations. FUNaloMAX was launched in July 2026 following the rebranding of megaFUNalo!.
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Oliver Grant
Industry Technology Correspondent
Oliver Grant covers the technology and business machinery of iGaming — platform and data deals, AI and compliance tooling, affiliate and marketing shifts, and the quarterly numbers behind them. The reports lead with the announcement, name the vendors and figures exactly as published, and separate genuine capability from press-release promise. When a supplier ships a new engine or a regulator tightens ad rules, Oliver Grant explains what actually changes for the companies involved.
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